14 Last-Minute Gifts for the Latina Beauty Lovers in Your Life

2 weeks ago 3

Published on Dec 10, 2024 at 4:23 PM

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The beauty industry generates billions of dollars in revenue annually, and the list of products feels endless. With an abundance of brands and different offerings, one can feel quite overwhelmed with choosing the right products. Whether it's haircare, skincare, or beauty brands for your entire body, the industry never stops releasing new items to try. Amongst industry favorites are some tried-and-true Latina-owned beauty brands.

Latinas are major consumers who make significant contributions to the beauty industry and the US economy overall. In 2024, the beauty industry saw a 12% increase in Latina-owned brands. Still, there's a long way to go, with Latinas only accounting for 9% of leadership roles in the beauty industry compared to making up 19% of the U.S. population.

With the holiday season amongst us and the amount of Latina beauty lovers you likely still have to shop for, we rounded up a list of beauty product favorites worth grabbing this week — many of which are Latina-owned!

Zayda Rivera is a PS contributor. She has been a professional writer for more than 20 years. Z is a certified Reiki Master-Teacher, yoga and Zumba instructor, mindfulness and meditation guide, tarot reader, and spiritual mentor.

Bar Soap Shampoo

Nole Care Rosemary Shampoo ($18.70, originally $22)

The word is out on the benefits of using rosemary for hair health. This Nole Care Rosemary Shampoo bar is a new wave in hair cleansing. Many are ditching the traditional shampoo in a bottle for bars instead. Hair enthusiasts can grab this paraben-free shampoo bar solo or as a set with the conditioner bar specifically to combat dandruff and dry scalp. All of Nole Care's hair bars include an ancestral ingredient called batana oil with origins in Guatemala. For centuries, Indigenous women used this oil for hair growth, and now it's even popular on TikTok.

What We Love:

The power of nourishing rosemary to rehab the scalp and restore damaged hair back to full health.

Who It's Best For:

People who love going natural and chemical-free.

People with medium-to-dark-colored hair and those experiencing itch and flakes.

The Details:

This product is vegan, pH balanced, and free of cruelty, parabens, sulfate, silicone, salt, phthalate, and plastic.

It's cold-pressed so less build-up of shampoo residue.

Vitamin C Serum

Dezi Skin Claro Que C Vitamin C Glow Serum ($66)

Vitamin C is like a bestie to your skin. Dezi Skin knows this and has designed an enriching serum featuring a powerful 15% vitamin C. It reduces the appearance of fine lines and wrinkles. Uneven skin and dark spots? No worries. This serum not only combats them but also restores your skin overall for a youthful glow.

What We Love:

The brand works closely with chemists from around the world to craft powerful skincare formulas for all skin types.

Who It's Best For:

Those looking for a youthful glow and restored skin.

The Details:

The product contains DEZI Youth Juice, an all-natural, custom blend of antioxidant-rich Mexican plum fruit, dragon fruit, acai berry, tamarind, mango, soursop, guava, and avocado extracts.

Applying 1-2 pumps in the morning before sunscreen and/or in the evening after cleansing can transform skin.

Black Eyeliner Pencil

Ere Perez Jojoba Eye Pencil ($24)

This soft, natural eyeliner comes in an array of colors to suit any makeup look. Jojoba is known to nourish skin and condition the eyelashes. This versatile eye pencil can go a long way in unique makeup styles, from framing the eyes to smudging them for a smokey, sultry look.

What We Love:

This brand is all about natural skincare and makeup made from powerful botanical ingredients for clean, conscious living.

Who It's Best For:

Those with sensitive eyes.

The Details:

Let your imagination run wild when applying this natural liner.

Make dots along the lash line where the lashes meet the skin, and then connect the dots in a sweeping line along the eyelid.

For a darker look, apply one or more layered lines.

Rosehip Oil

Guaia Madre Eugenia's Rosehip Oil ($90)

The benefits of rosehip oil are endless. This deeply hydrating oil helps plump and soothe skin, leaving a dewy look behind. Eugenia reconfigured this time-honored oil our grandmothers once used, helping to restore your natural glow.

What We Love:

The product is a potent blend of rosehip, jojoba, olive, jasmine, sea buckthorn, hemp extract, vitamin E, and plant-derived squalane, a hydrating molecule derived from sugarcane.

Who It's Best For:

Those looking to restore dull skin to appear naturally hydrated and glowing.

The Details:

When jojoba and plant-derived squalane team up, they become effective skin penetrators that deliver the nutrients of all the other amazing ingredients in this oil.

It is rich in essential fatty acids and antioxidants.
It reduces inflammation, moisturizes dry skin, and improves the appearance of aging skin.

Scrunchie Set

Hello Updo's The Flora Silk Scrunchie Set ($32)

Looking and feeling your best every day doesn't stop with makeup and skincare. Hair accessories are essential parts of our style, and the Flora Silk Scrunchie Set by Hello Updo provides 100% silk scrunchies to do just that. They not only hold your hair in place, but they also protect it.

What We Love:

It's an upgrade to the traditional scrunchie and fits and holds all hair textures.

Available in two sizes – biggish for fuller textures and smallish for smaller textures.

Who It's Best For:

Those looking for scrunchies that won't pull and tear their hair.

The Details:

Made from 100% 22 momme mulberry silk.

You can hand wash them in cold water with delicate detergent and then leave to air dry.

Brightening Gel Cleanser

Hyper Skin Gentle Brightening Gel Cleanser with Mandelic Acid ($28)

Does your skin need a quick pick-me-up? This brightening gel cleanser by Hyper Skin may be what you need. Use it daily to unclog pores and gently cleanse the skin without drying it out. While you're at it, strike out those unwanted dark spots and uneven skin tone..

What We Love:

It makes dark spots start to fade quickly.

Who It's Best For:

Best for dry, combo, and normal skin.

Combats dark spots, hyperpigmentation, and uneven skin.

The Details:

It's made with a gentle exfoliant called mandelic acid, as well as bearberry, willow bark, and licorice root.

Lymphatic Drainage Dry Brush

Joanna Vargas Lymphatic Dry Brush ($30)

There are a plethora of benefits to lymphatic drainage. But you don't have to run to your nearest spa to do it. Lymphatic dry brushes can do the trick if you'd rather opt for more at-home care or in between your spa visits.

What We Love:

This ritual brush, designed to exfoliate skin, smooth out rough areas, and enhance texture, can help you achieve a full-body glow.

The tightly packed bristles are made from natural and eco-friendly materials.

Who It's Best For:

Those looking to stimulate the lymphatic system, boost circulation, promote collagen production, and provide gentle daily exfoliation.

The Details:

Use on dry skin free of lotion

Begin at your toes with medium pressure and long sweeping movements towards the heart.

Brush from fingertips inwards.

Hang out a bit longer in those cellulite-prone areas.

Retinol Night Serum

Joanna Vargas Supernova Serum ($225, originally $295)

When it comes to skin rejuvenating, nothing does the trick like high-quality retinol. The problem is that prescription retinol, like tretinoin and other over-the-counter retinol formulas, can irritate sensitive skin types. But the Joanna Vargas Supernova Serum, which is also used in celebrity aesthetician Joanna Vargas's Supernova Facial, is thoughtfully formulated with retinol combined with chamomile, summer snowflake flower extract, and Persian silk tree extract to help clear, tighten, firm, and brighten skin, leaving it with a radiant glow.

What We Love:

This serum leaves skin looking glowy and refreshed without any redness, irritation, or peeling that often comes with adjusting to a retinol product. Unlike most retinol serums, which require you to use them only a few evenings out of the week, this one can be used daily.

Who It's Best For:

Those with sensitive skin types looking for a radiant glow and restored skin.

The Details:

While pricier than most over-the-counter retinol formulas, this product visibly reduces fine lines, wrinkles, dark spots, hyperpigmentation, and skin sagging while revealing a glowing complexion with zero irritation.

Applying 2-3 pumps to cleansed, dry skin on the face, neck, and décolletage in the evening leaves skin visibly brighter and smoother. Once absorbed, follow up with a night cream and apply SPF in the morning.

Deep Conditioning Mask for Curly Hair

Miss Rizos Deeply Healing Restorative Hair Treatment ($39)

Miss Rizos has you covered, and your curls will love you for it. The brand focuses on lifelong self-love routines, and that means having a silky, healthy, shiny crown. The best way to do that is by giving your hair that extra boost of moisture it needs to reach its highest potential.

What We Love:

It repairs and deeply moisturizes.

It uses products like tomatoes to strengthen and provide shine, muru muru, which is found in the Amazon rainforest in Brazil and works to moisturize and protect hair, and sapote, which means "a soft sweet fruit" in Nahuatl, for nutrition, shine, and growth..

Who It's Best For:

Those rocking coils, curls, and waves.

The Details:

Apply generously from the middle through the ends after cleansing your hair.

Let it sit for half an hour.

Apply low heat for better results.

Use at least once a week for healthy curls.

LED Mask

MZ Skin Lightmax Supercharged LED Mask ($950)

When it comes to LED masks — not all are created equal. In many cases, you get what you paid for. This high-quality product takes an at-home LED mask to a spa level. It features red + infrared or blue + red light options that reduce inflammation, even skin tone, fine lines and wrinkles, firm and plump, diminish acne, and rejuvenate skin for a clearer and more radiant appearance.

What We Love:

This award-winning mask was created by a woman for women. Global aesthetic doctor, Dr. Maryam Zamani is the genius behind this brilliant skincare product.

Who It's Best For:

Anyone looking into LED technology to give their skin a healthy glow.

The Details:

While this LED mask might seem pricier than many of the options on TikTok, it uses high-grade technology to give you spa-like results for just 10 minutes a session.

After you fully charge the MZ Skin Mask (following the instructions included in the package), cleanse and dry your skin. Then, place the mask on your face, securing it with the two Velcro straps. Connect the mask to the controller and select the treatment mode you want. Switch on the controller. Once the device switches to ON, your treatment has begun, and the mask will turn off after 10 minutes. Remove the mask before applying your skincare products.

Eyeshadow Palette

Prados Beauty Sagrado Eyeshadow Palette ($40)

This eyeshadow palette contains 30 shades, including a mix of mattes and shimmers. Its smooth, buttery formulation helps create any look, from modest to a super glamed up face. .

What We Love:

The brand's mission is to be inclusive of and uplifting to people through the lens of Indigenous communities.

Who It's Best For:

Anyone desiring a beautiful array of shades for a variety of looks from everyday wear to unforgettable celebrations.

The Details:

Use darker shades in the crease of your eyelid and lighter hues along the brow bone and inner corners of the eye.

With so many colors, don't be afraid to mix and match. Your face is your canvas.

Smoothing Body Scrub

república Sugar Body Polish ($42)

If you want to feel so silky smooth you can't keep your hands to yourself, check out this sugar body polish from república. It is the ultimate skin indulgence with a rich blend of naturally derived oils and butters paired with finely milled organic sugar, which gently exfoliates, making your skin sweet as sugar.

What We Love:

The organic cane sugar exfoliates dry, flaky skin while the macadamia oil nourishes and the squalane, derived from cane sugar, holds onto the moisture, leaving d your skin soft and hydrated.

Each product is packaged in a BPA Free Recycled jar with a bamboo lid and bamboo scoop.

Who It's Best For:

Those seeking to brighten and soften skin all over the body.

The Details:

It leaves the skin feeling silky smooth and smelling divine.

Oil Cleanser

Tata Harper Nourishing Oil Cleanser ($88)

This is more than your ordinary oil cleanser. It's a high-powered antioxidant makeup remover with vitamins E and A. Tata Harper is making the statement that oil cleansers aren't just a fade. They are here to stay. And this item is a must-have on your skincare shopping list.

What We Love:

It's basically a multivitamin for your face.

The oil breaks down buildup and dissolves makeup without stripping the skin, leaving a soft, supple feeling.

Who It's Best For:

Those seeking a healthy makeup remover that benefits the skin.

Those with dry, uneven skin.

The Details:

For eye makeup removal, saturate a cotton pad, gently apply to eyes and lashes, and rinse.

For all-over facial use, apply the cleansing oil directly to dry skin, massage, and rinse.

It can be used in the morning and evening.

Skincare Wand

Solawave 4-in-1 Skincare Wand Kit ($189, originally $207)

There's a reason this award-winning wand has gone viral on TikTok. It features red light therapy, galvanic current, facial massage, and therapeutic warmth all in one device. Designed to help reduce the appearance of fine lines, wrinkles, hyperpigmentation, and skin sagging, this wand works to give skin a more radiant and sculpted look, especially in combination with the LightBoost Activating Serum.

What We Love:

It does it all: visibly smooths fine lines, visibly fades blemishes, depuffs the face, lifts and firms skin, and leaves skin glowing.

Who It's Best For:

Those looking for a more sculpted, defined, and radiant look.

The Details:

The kit includes the wand and the LightBoost Activating Serum, which, when used together, help boost the effects of the light therapy and leave the skin soft, supple, and glowy each time.

Begin by cleansing your face. Apply the LightBoosting Activating Serum to the skin to help with gliding, and then move the wand in slow, upward motions to different areas of the face.