This season is proving that the classics never go out of style, and I, for one, am thrilled. Just look at the colour trends that have begun to emerge—they aren’t about chasing the next bold statement or gimmicky pop of brightness. Instead, winter 2024's fashion colour trends come together to create a sophisticated palette that feels both timeless and effortlessly chic—perfect for the refined dresser who still wants to make an impact with their wintery ensembles without feeling the need to buy into fads that, let's face it, have a high probability of fading. Think hues that exude elegance, versatility, and a quiet confidence that whispers rather than shouts.
We're seeing a return to neutrals, but not just any neutrals; these are refined shades that pair seamlessly with nearly everything in your wardrobe. Whether it's a cashmere jumper, a wool coat, or a silk slip dress, this season's colours make each piece feel like an investment. Earthy undertones are in abundance, grounding any outfit while adding depth and richness.
Then, of course, we have our deeper shades—ones that add a certain drama to an outfit without feeling sulky. They’re perfect for evening, their moody underdones giving a sultry payoff, yet versatile enough to transition effortlessly into daytime—personally I enjoy the current penchant for wearing dark burgundy coats, something I'd ordinarily consider to be formal, with ecru denim or joggers for casual errand running.
Indeed, winter 2024 is proof that, sometimes, simplicity is the ultimate luxury. These colours are less about following trends and more about embracing a seasonless, elegant approach to dressing—an approach that always looks right, no matter the occasion. I've rounded up eight such shades for you below. Swerving black, which we all know is classic in its own right, these are the other colours to know for winter 2024.
8 CHIC FASHION COLOUR TRENDS TAKING OVER IN WINTER 2024
1. WARM GREY
SHOP THE TREND
Arket
Double-Face Wool Coat
BRUNELLO CUCINELLI
Wool-Felt Midi Skirt
2. PLUM
SHOP THE TREND
& Other Stories
Draped Knotted Midi Dress
ERDEM
Draped Cropped Ribbed Wool and Cashmere-Blend Sweater
& Other Stories
Satin Maxi Skirt
3. BROWN
SHOP THE TREND
COS
Wide-Leg Drawstring Trousers
KHAITE
Hencil Knitted Midi Dress
4. OLIVE
SHOP THE TREND
THE FRANKIE SHOP
Bea Crepe Blazer
Loewe
Small Puzzle Bag in Classic Calfskin
5. CREAM
SHOP THE TREND
H&M
Oversized Mohair-Blend Jumper
MACKAGE
Ceyla Belted Wool-Felt Trench Coat
ARKET
Rib-Knit Wool Skirt
6. NAVY
SHOP THE TREND
H&M
Shawl-Collared Felted Jacket
Arket
Roll-Neck Wool Jumper
M&S Collection
Wool Blend Tailored Wide Leg Trousers
7. MOLE
SHOP THE TREND
& Other Stories
Flared-Sleeve Knitted Midi Dress
Polène
Numéro Neuf Bag in Textured Taupe
8. RED
SHOP THE TREND
ARKET
Wool-Blend Belted Coat
AEYDE
Uma Velvet Mary Jane Ballet Flats