Is TikTok a focus of your social media marketing strategy this year?
Okay, it might not be the focus, given the cloud hanging over the app in America, where it’s currently, technically banned, under the sell-off bill. But it does seem likely that Trump and Co. will work out a new deal to keep the app in operation for Americans, while it also remains hugely popular in every region where it is available, especially among younger audiences.
Indeed, reports suggest that around 60% of teens use TikTok regularly, higher than any other app, while users also spend more time, on average, using TikTok than any other platform (even YouTube).
Its all-knowing algorithm keeps users glued to the app, while short-form video has become the most popular form of media consumption across the board.
As such, TikTok should be on your agenda, especially if you’re looking to reach younger markets.
To help with this, the team from Giraffe Social Media recently put together an overview TikTok ads, and how to set yourself up for maximum success with TikTok promotions.
Some handy info. Check out the full infographic below.
English (US) ·