Abercrombie & Fitch to open two new stores in London

It has now been confirmed that Abercrombie & Fitch’s two new London stores, at 325 Oxford Street and 132-133 Long Acre in Covent Garden, will both open on 31 January 2025.

The stores will feature "updated, engaging spaces", integrated with omnichannel shopping capabilities, connecting both digital and in-person shopping for an "enhanced" customer experience.

Both stores will offer a variety of products for men and women across key categories, including styles from the ‘Best Dressed’ collection with dresses, shirting and tailoring such as the ‘Collins’ suit collection. The stores will also showcase Abercrombie’s athleisure brand, Your Personal Best (YPB).

Additionally, the Oxford Street store will have a bookable, private mezzanine lounge with a personal fitting room and a seating area.

Scott Clarke-Bryan, Managing Director of EMEA at Abercrombie & Fitch Co, said: "Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customer as we continue to grow Abercrombie in London.

"With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025."

The two new locations add to Abercrombie & Fitch’s other London stores, at 39 Carnaby Street, 2 Horner Square at Spitalfields Market in East London, Westfield London (White City) and Battersea Power Station.

Both new stores will also feature bespoke local artwork, representative of the city of London, "to further connect with local customers".