Aldi's making waves with a fresh update for its customers, revealing that from October 30, it's rolling out new packaging for its fresh chicken products to champion higher welfare standards.
The budget-friendly behemoth is leading the supermarket pack by ensuring all its British-sourced fresh chooks come with a stamp of approval for better living conditions, giving them a roomy 20% more space than the usual industry standard.
Julie Ashfield, Aldi UK's Managing Director of Buying, said: "Animal welfare is of paramount importance to us, and we've been working hard with our suppliers to reduce stocking density to help us improve the welfare conditions for chickens."
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She proudly added: "We're already one of the UK's largest providers of chicken and we're proud that from next week, we can offer our customers access to higher welfare chicken at our unbeatable Aldi value."
In other news, Aldi has been crowned September's most wallet-friendly supermarket, offering prices that are, on average, a whopping 27 per cent cheaper than the most expensive competitor.
This is according to a price comparison of 59 essential items by consumer gurus Which? reports the Mirror.
In this supermarket showdown, Aldi snagged the top spot over Lidl, Asda, Tesco, Sainsbury's, Waitrose, Ocado, and Morrisons, bagging the title of cheapest supermarket yet again. The total cost of the food items at Aldi, including bread, milk and butter, came to £102.68.
Both branded and non-branded food items were included in the research to ensure fairness, with special offers and loyalty schemes also taken into account, but not multibuys.
Meanwhile, Lidl's costs came to £103.86, which was £1.18 more than Aldi, while Waitrose was named the most expensive supermarket.
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