All About AppleTV+'s Hit Show 'Severance' — and Why the Cast Was in Character at NYC's Grand Central Station

The cast of Severance surprised busy New Yorkers in Grand Central Station in Manhattan, N.Y., on Tuesday, January 14, while promoting the Season 2.
Adam Scott, Britt Lower and Patricia Arquette were all seen recreating the show's severed office inside a glass box.

The second season of Severance airs on Friday, January 17, and Ben Stiller, who is the director and executive producer, chose to use the historic landmark to help promote the upcoming episodes.

"Grand Central right now. #Severance," Stiller posted to X, formerly known as Twitter, on January 14.
Before announcing the crew's arrival, Stiller told his 5.3 million followers: "Rush hour today should be interesting."

Fans rushed to praise Stiller and the team's unique strategy.
"THIS is amazing marketing," one person commented.
Another added, "Kinda insane they got the real actors to do this," while another said, "Top tier marketing. Someone is getting a promotion. No. Not the Severance characters."

The workplace thriller, which first aired on Apple TV+ in 2022, immediately resonated with audiences.
The show follows Lumon employees, who sever their work environment from their personal lives. The workers undergo an operation that allows them to forget about their jobs once they go home, but things aren't as balanced as they seem.

Critics often praise the Zoolander star and creator Dan Erickson's vision for Severance, including leading man Adam Scott, who applauded Stiller's vision.
"One of Ben Stiller's superpowers, I think, is casting and finding the right people for roles. He's really, really good at it," Scott told People.
"Our core cast is unbelievable already, but we have some just great people coming in for season two, that I can't wait for everyone to see," he added.