All3Media CEO Jane Turton on that $1.4B Deal and Why DEI Helps the Bottom Line

The $1.45 billion sale of production powerhouse All3Media to Jeff Zucker and Gerry Cardinale’s RedBird IMI, which closed in May 2024, was by far the biggest professional challenge Jane Turton faced this year.

The CEO of All3Media —  the global production giant that produces more than 4,000 hours of content annually, including such hits as Emmy-winning reality TV phenomenon The Traitors, and Netflix’s Squid Game: The Challenge — got the biggest, most completed deal in the company’s history over the line. All3Media is now part of the RedBird IMI’s growing empire, which includes unscripted production company EverWonder Studios, children’s entertainment group Hidden Pigeon Company, the digital news outlet Front Office Sports, and a stake in Media Res, the studio behind the Apple TV+ shows The Morning Show and Pachinko.

Turton’s number-crunching skills have proved an invaluable asset for All3Media, especially in the company’s push for more equity and diversity among its ranks. Picked as one of The Hollywood Reporter‘s 2024 Most Powerful Women in International TV, Turton argues that DEI just makes sense for the bottom line: “A diverse workforce delivers the best outcomes across all fronts — commercial, cultural, creative and financial.”

What was your first job in the business?

Working as a young management consultant for PWC on an assignment in BBC Worldwide, I was completely smitten.  The people I met were passionate, clever and challenging. It was my baptism in television, and I was completely hooked. 

What was the biggest professional challenge you faced this past year?

The sale of All3Media was a complex process that took real commitment and expertise from the entire team, all of whom were still doing their day job.  

What do you see as your biggest achievement of the past year?

The successful sale of the business to new owners, RedBird IMI. I am delighted that we have completed the process and am excited for the future with our new shareholders who are ambitious for the growth of All3Media and understand the opportunities for our high-quality IP and a really strong and dynamic talent base. I was also pleased that we achieved our highest ever EBITDA in 2023.

What needs to be done to improve equality and diversity within the industry?

Demonstrating that a diverse workforce delivers the best outcomes across all fronts — commercial, cultural, creative, financial and so on.  

What advice would you give young women just entering the industry?

Be yourself. Do not simply copy, mimic, or try to emulate others.  Success in our industry comes from original thinkers, innovators, disruptors. Don’t be scared to voice your opinions and swim against the tide.  It won’t always work – but when it does, it’s amazing.

What do you watch for pleasure?

Well-made and original shows. As much of what All3Media produces as possible. I try to catch the shows that are being talked about.