Amazon 'hidden store' has been revealed - and it could save you hundreds of dollars

Not what we expected to go straight to the top of the list, but these silicone baking mats are selling in record time. An Amazon bestseller, over 1,000 sold this month alone which is undeniably impressive. For price comparison, the branded Silpat Baking Mat comes in at $28.95. A lovely little saving right there.

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If you’ve been needing to upgrade your headphones for a while now, but don’t want to fork out too much money, then you’ve come to the right place. These Amazon Basics headphones come in at $24.95 and over 400 have sold this month alone. We're talking wireless, bluetooth, and a Bose-aesthetic. What more could you ask for?

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Another Amazon’s Choice bestseller, this foam mattress is available in a huge range of sizes and has gone down well with customers. One five-star review reads, “This bed changed my life, sounds cheesy I know. It is so comfortable, surprising for the low price. I fall asleep so much faster, less tossing and turning. I actually wake up earlier feeling more rested and ready to go. This thing is incredible!”

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If you need to upgrade long, winter nights, look to the Amazon Basics 24-inch monitor with built-in speakers and 1080P high definition picture. At $88.72, it’s at a reduced price for a limited time only.

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When something has sold over 10,000 times in one month, that's saying something. This portable heater has done just that and comes in at only $23.99. Described as the 'best investment in comfort', it will fit snug in your lounge or bedroom and is a steal in comparison to branded options. The Lasko Oscillating Ceramic Tower Heater, for instance? It usually costs $74.99.

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If you've still not jumped on the air fryer bandwagon, then consider this your sign. A fraction of the cost of branded air fryers - a similar one-drawer Ninja costs $89.99 for reference - it does everything you need without breaking the bank. This Amazon Basics gadget has thousands of rave reviews and over 300 have sold in January alone. New year, new you?

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Designed to provide 360-degree air purification, this Amazon Basics air purifier has glowing reviews online. The device boasts built-in smart sensor to monitor indoor air quality with the aim of helping pet owners and allergy sufferers to breathe cleaner air.

It's not a bad price either, as a similar model by Simsen comes in at $109.99.

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