In 2025, people may be rethinking how their relationship habits impact their wallets.
A recent poll conducted by Talker Research showed that Americans believe they can save nearly $4,000 by abstaining from dates for some or all of 2025. The figure highlights the growing cost of romance, especially as inflation drives up expenses related to dating. Newsweek spoke to accountant and financial coach Alex King about why dating is so expensive, and how people looking for love in the new year can keep costs down.
According to the data, which surveyed 2,000 Americans between November 26 and December 2, 2024, respondents who will pause dating for all or some of the new year—29 percent—estimated they'll save $3,961 on average.
King, founder of personal finance platform Generation Money, told Newsweek that while $4,000 may seem high, it's not entirely surprising.
"That works out to almost $80 per week, which I'd suggest is on the higher end of dating costs," he said. "But it's not uncommon for couples to spend that much on a weekly dinner out or an activity together."
Why is dating so expensive?
For many, dating revolves around meals and drinks, two categories that have been particularly affected by inflation.
"Dinner and drinks have become significantly more expensive over the past couple of years," King said. But it's not just these direct costs—incidental expenses such as transportation, parking and even dating app subscriptions can quickly add up.
"These apps often charge subscriptions to unlock all but the basic features and these subscription costs have dramatically risen in some cases, too," King said. "All of which means dating has become more expensive for many people."
How to date without breaking the bank
Despite the rising costs, King shared several strategies for dating on a budget for those unwilling to press pause on romance in 2025.
Find low-cost alternatives
Instead of pricey dinners and cocktails, consider more affordable options such as coffee dates, casual picnics or exploring free events like museum exhibitions.
Exercise together
Active dates, like walking, hiking or going to the gym together, are not only cost-effective but encourage healthy habits.
Set a budget
For couples, agreeing on a monthly dating budget can help manage costs and make planning more intentional.
Be smart about dating apps
Instead of long-term dating app subscriptions, try short-term ones first to see if they work for you.
The survey data shows that while romance might be priceless, the logistics can come with a hefty price tag. Whether taking a break or just rethinking your approach, 2025 could be the year for more financially mindful dating.
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