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Amy Powney, creative director of luxury womenswear brand Mother of Pearl, has stepped down from her role to launch new womenswear brand Akyn.
An email to Mother of Pearl customers yesterday said: "After 20 years at the helm, Amy Powney is stepping down as Mother of Pearl’s creative director to launch an exciting new contemporary womenswear brand and Mother of Pearl is closing."
Described as a “purpose-driven brand grounded in elevated design and sustainability,” Akyn will be unveiled in May this year with a debut womenswear collection.
A statement read: “As creative director and partner of Akyn, Amy will be able to use her voice and expertise on a wider scale, creating deeper impact and striving for continued and meaningful change within the industry.”
Powney joined Mother of Pearl in 2006 as a studio assistant and took on the position of creative director in 2013, a role she has held for more than 11 years.
During her time at Mother of Pearl, she took part in documentary Fashion Reimagined, which followed her quest to make clothing that is kinder to the planet.
TagsAKYN amy powney Mother of Pearl people moves
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