Foot Locker is ready for the 2024 winter holiday season with the fresh Step Into Your Gift campaign starring Coi Leray, Anthony Edwards, and LaMelo Ball. Putting their swagger on display, each talent flexes a different brand and style option.
LaMelo Ball takes on the PUMA MB.04 Iridescent. Styling tips for customers interested in the brightly-colored footwear include pairing with neutral tones such as beige cargo pants and a plain white t-shirt, with metallic or iridescent accessories to tie in the shoe’s unique shimmer.
“I’m excited to team up with Foot Locker for this ‘Step into Your Gift’ deal. My PUMA MB.04s are perfect for hoopin’. Foot Locker’s got the best hoops gear, so get your shop on this holiday season!” exclaimed the 23-year-old in a statement exclusively to VIBE.
Coi Leray poses in the adidas Originals Samba OG, giving the classic silhouette a modern flair. Styling tips include pairing the Samba OG with cropped trousers or relaxed jeans to highlight the sleek sneaker or paired with a graphic sweater or a bomber jacket for a street-chic vibe.
“I’m hyped to continue my partnership with Foot Locker for the holiday season,” shared the chart-topper.“For this campaign, I had a blast showcasing my go-to looks and stepping into all my favorite styles from the adidas Samba to the Gazelle. For me, sneakers have always been a source of self-expression, so styling for the holidays is all about staying fresh from head to toe.”
The NBA star wears his own adidas Anthony Edwards 1 to flex his athletic spirit for the campaign.
“I’m pumped to bring the heat again with Foot Locker this holiday season,” shared the Minnesota Timberwolves shooting guard. “Basketball is everything to me all year round. For this campaign, I was able to show off my signature style on and off the court. From the latest releases of my Anthony Edwards 1 Lows to performance gear, Foot Locker has the hottest gifts for everyone on your list.”
Each sneaker option and additional potential gifts from Nike, UGG, New Balance, and more are all available at the retailer in stores or on the official website. Take a look at Anthony Edwards and Coi Leray in Foot Locker’s Step Into Your Gift campaign below.