Apple Unveils New MacBook Pro with M4 Chips and Apple Intelligence

3 weeks ago 2

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In a move that’s bound to stir up the tech world, Apple has just announced its latest MacBook Pro lineup powered by the M4 family of chips. The new MacBook Pro with M4 chips promises faster performance and introduces Apple Intelligence—a personal intelligence system designed to revolutionize user interaction while safeguarding privacy.

Available in space black and silver finishes, the 14-inch MacBook Pro starts at INR 169,900, featuring the powerful M4 chip and three Thunderbolt 4 ports. For those craving more horsepower, the 14- and 16-inch models with M4 Pro and M4 Max chips offer Thunderbolt 5 connectivity for lightning-fast data transfer and advanced peripheral support. With an all-new nano-texture display option and up to 24 hours of battery life, Apple’s latest offerings are poised to make a significant impact.

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Supercharged by the M4 Family of Chips

Built using second-generation 3-nanometer technology, the M4 chip family is Apple’s most advanced lineup yet. Boasting phenomenal single-threaded CPU performance and a faster Neural Engine, these chips are engineered to handle demanding workloads, including AI applications. Increased memory bandwidth ensures that large language models and other intensive tasks run smoothly right on your device.

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Read Also: Apple’s New Mac Mini Packs Big Power into a Tiny Package

MacBook Pro M4: Introducing Apple Intelligence

Apple Intelligence ushers in a new era for the Mac, bringing personal intelligence to personal computing. It combines powerful generative models with robust privacy protections, harnessing the power of Apple silicon and the Neural Engine. Features like systemwide Writing Tools and a redesigned Siri aim to enhance productivity and communication. Come December, ChatGPT will be integrated into Siri and Writing Tools, allowing users to access AI expertise seamlessly.

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Enhanced Display and Connectivity

The MacBook Pro’s Liquid Retina XDR display gets an upgrade with a new nano-texture option that significantly reduces glare, making it ideal for outdoor use. Additionally, a new 12MP Center Stage camera ensures video calls are more engaging by automatically keeping users centred in the frame.

MacBook Pro 2024

Connectivity receives a boost with Thunderbolt 5 ports on the M4 Pro and M4 Max models, more than doubling transfer speeds up to 120 Gb/s. This enhancement allows for faster external storage and more powerful docking solutions. All models also feature an HDMI port supporting up to 8K resolution, an SDXC card slot, MagSafe 3 charging, and Wi-Fi 6E and Bluetooth 5.3 support.

MacBook Air Gets an Update

Not to be left out, the MacBook Air now comes standard with 16GB of unified memory, starting at just INR 99,900. This makes the world’s most popular laptop an even more attractive option for users seeking performance and value.

Read Also: Apple’s New iMac M4 2024 Is Thinner, More Powerful, And Smarter Than Ever

Sustainability Efforts

Apple continues its commitment to the environment by using 100% recycled aluminum in the MacBook Pro’s enclosure and eliminating plastic from its packaging. The company aims to be carbon neutral across its entire carbon footprint by 2030.

MacBook Pro M4 Pricing and Availability

Customers can pre-order the new MacBook Pro starting today, with availability beginning November 8. The 14-inch MacBook Pro with M4 starts at INR 169,900, while the 16-inch model starts at INR 249,900. Various configurations and accessories are available to suit different needs.

While the new MacBook Pro with M4 chips and Apple Intelligence packs an impressive array of features, only time will tell if these advancements translate into real-world benefits for users. Nevertheless, it’s clear that Apple is doubling down on integrating AI and performance enhancements, setting the stage for an intriguing future in personal computing.

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