Asda brings back £1 rule for shoppers that will help customers save a lot of money

Asda has reintroduced a £1 deal for shoppers as the winter season progresses and Christmas approaches.

The supermarket giant, competing with the likes of Sainsbury's, Lidl, Morrisons, Aldi, Tesco, and others, has revived its popular soup, roll, and unlimited tea and coffee offer for just £1, available until the end of February.

Customers can choose from three soup varieties: Tomato, Chicken, or Vegetable, with an impressive 60,000 meals already sold in the first fortnight since the relaunch, Birmingham Live reports.

The initiative aims to foster social interaction, especially considering that one in 10 individuals over the age of 60 have visited a supermarket solely for the purpose of human contact.

Sean McEvans, Asda's Commercial Vice President Fresh and Frozen, commented on the scheme's success and its importance during the colder months: "We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income."

He added: "We've already served 60,000 meals to the over 60's in the first two weeks, and since its launch 1.2 million meals have been sold showing the vital need for this initiative. By bringing Winter Warmers back for 2024 and extending it until February we hope it will prove just as impactful across the winter months for those who need it most."

This effort coincides with Asda's new Christmas Community Report, which sheds light on the isolation many elderly people face during the holiday season, revealing that one in 10 over-60s have gone to a supermarket just to have someone to talk to.

During the previous Christmas, 17 per cent of people reported days when they didn't speak to a single person, and from mid-December to the end of the year, 15 per cent said they got used to not conversing with other people.

In response, the retailer launched Winter Warmers in November 2022 for two months, aiming to assist older customers most affected by increasing living costs.

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