Automattic Quietly Intensifies WP Engine Tracker Site via @sejournal, @martinibuster

5 days ago 11
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Automattic's update to the WP Engine Tracker site intensifies Mullenweg's self-described "nuclear war" against managed web host WP Engine

Automattic Quietly Intensifies WP Engine Tracker Site

Automattic quietly updated the WP Engine Tracker website with an activity log showing a continuously updated list of domains that have switched away from managed WordPress host, WP Engine. This update is part of Mullenweg’s self-described “nuclear war” against WP Engine, with the Tracker site actively promoting competitors by offering links to their hosting promotions.

WP Engine Tracker

Automattic created a website for the purpose of tracking how many sites have abandoned WP Engine six September 21st, 2024, the date that Matt Mullenweg started went “nuclear” on WP Engine after they rebuffed his request for $32 million dollars. The website promotes deals with other web hosts for moving away from WP Engine, and a CSV spreadsheet with the domain names of the sites that have left WP Engine.

At some point after launching the website was updated with a list of the top web hosts that WP Engine customers have migrated to and a constantly updated list of sites that have recently moved.

WP Engine Tracker “Activity Log Today”

Automattic escalated what the WP Engine Tracker website does by adding an additional feature that shows a continually updated running list of domains that have migrated away from WP Engine and the destination host.

Screenshot Of Activity Log Today Feature

WP Engine Lawsuit

The WP Engine Tracker website, created by Automattic and Matt Mullenweg to publicly monitor and offer links to promotions to other web hosts, was cited in a preliminary injunction filed by WP Engine as evidence of Mullenweg’s purposeful “attack on WPE” as part of his “nuclear war” against the managed WordPress host.

The preliminary injunction filed by WP Engine explains:

“Just last week, in an apparent effort to brag about how successful they have been in harming WPE, Defendants created a website—www.wordpressenginetracker.com—that “list[s] . . . every domain hosted by @wpengine, which you can see decline every day. 15,080 sites have left already since September 21st.

September 21 was not selected randomly. It is the day after Defendants’ self-proclaimed nuclear war began – an admission that these customer losses were caused by Defendants’ wrongful actions. In this extraordinary attack on WPE and its customers, Defendants included on their disparaging website a downloadable file of ‘all [WPE] sites ready for a new home’—that is, WPE’s customer list, literally inviting others to target and poach WPE’s clients while Defendants’ attacks on WPE continued..”

But available transcripts of the preliminary injunction hearing of November 26th do not show that it was mentioned. The judge at that hearing asked the plaintiff and defendants to return to court on Monday December 2nd with an agreement on a narrow and specific scope for a preliminary injunction, having said that the original request was too vague and consequently unenforceable.

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