Avery Dennison expands integrated solutions for 'connected textiles' that support sustainability

Global materials science and digital ID solutions provider Avery Dennison has announced two new additions to its AD TexTrace portfolio, its integrated radio frequency identification (RFID) solutions for "connected textiles".

The newest additions support demand for robust RFID embedded inlays in garments that last throughout the life cycle of each garment.

AD TexTrace Heat Seal LoG (Life of Garment) is a permanent RFID solution for inventory management and "brand experience applications".

The new, embedded solution is available in multiple formats to complement ultra high frequency (UHF) wireless communications technology, which allows data to be read from a great distance. It also supports near field communication (NFC) technology, that allows devices to exchange data when they are close together.

Heat sealable to many fabric substrates (the base cloth onto which ink, paint, or pigment is applied to create printed fabrics) such as woven badges, the solution is ideally suited to the apparel, performance, team sports and general retail industries.

It is designed to withstand over 100 home wash/dry cycles, dry cleaning, and even some industrial wash applications.

Avery Dennison says that the main benefits of the NFC solution include "customer engagement, brand loyalty and brand protection", while the UHF option supports "inventory and supply chain accuracy, loss prevention, self check-out and return handling".

AD TexTrace Durable PFL (Printed Fabric Labels) is another new solution from Avery Dennison. As a unique embedded RFID solution that can also last throughout the garment life cycle, it is ideally suited for apparel and general retail products such as mattress pads, outdoor equipment and furniture covers.

The main benefits include "durability, flexibility and washability", with the sewn-in solution lasting through 10-12 home wash/dry cycles.

Both solutions support circularity, with the inlays forming data carriers to support Digital Product Passport (DPP) deployment, "aiding waste reduction as well as sorting, recycling and reselling initiatives".

Mathieu De Backer, Vice President of Innovation & Sustainability at Avery Dennison Smartrac, said: "We continue to see a growing demand for robust inlay solutions that last throughout the life of the garment.

"Responding to these calls not only provides assurance and value, it supports clients on their sustainability journeys and ensures greater item visibility."

Read TheIndustry.fashion's feature on everything you need to know about Digital Product Passports.