Best perfume deals to expect in the 2024 Black Friday sale

The Black Friday perfume deals are starting to launch already, weeks ahead of the official sale dates. Whether it’s Baccarat rouge or Le Labo santal 33, if you have a favourite scent, it’s worth keeping an eye on the retailers that stock it – and therefore could potentially discount it – as you may be able to stock up for less, by snapping up Black Friday bargains.

This year, the official Black Friday sales will be kicking off on Friday 29 November, the day after Thanksgiving. The reason I mention Thanksgiving – something we don’t really celebrate this side of the Atlantic – is because our friends in the US started the Black Friday tradition, after 1950s workers began skiving off work in the aftermath of their holiday celebrations. The term was rebranded by retailers in the 1980s to loosely mark the start of the Christmas shopping rush and then, come 2010, the whole affair made its way to the UK.

Read more: Everything you need to know about Black Friday 2024

Black Friday is now arguably the UK’s biggest annual sales event and you’re unlikely to see prices slashed to quite the same extent in the summer or January sales. While Amazon and Next might price their items lower during their own-brand sales events (Amazon Prime Day and the Next sale, namely) for most brands – think, Boots, John Lewis and the like – Black Friday is the time they go big on bargains.

With some retailers, such as Boots, John Lewis and Amazon, having kicked off their Black Friday sales already, keep scrolling for everything you need to know ahead of the main sale event. I’ve even included some perfume offers to shop now – what more could you want?

What day will the Black Friday perfume deals start?

This year, Black Friday falls on 29 November. Most brands then continue to offer lower prices until 11.59pm on Cyber Monday (2 December), which typically marks the final day of the sale.

When will the early Black Friday perfume deals begin?

The early deals have already begun with the likes of Boots and LOOKFANTASTIC boasting slashed prices right now. Likewise, The Perfume Shop’s Black Friday page is showing reductions favourites such as Gucci bamboo (75ml was £110, now £66.99, Theperfumeshop.com) and the ball has finally begun rolling on Amazon’s Black Friday bonanza, so I’ll be expecting discounts on everything from Calvin Klein to Hugo Boss.

What Black Friday perfume reductions can we expect in 2024?

In previous years, the Black Friday fragrance deals have been quite bountiful – I’ve seen everything from Miss Dior to Marc Jacobs’ Daisy deals. This year, I’ll be eyeing up both retailers, such as Cult Beauty and Selfridges, as well as own-brand websites, such as Chanel, Glossier and Sol de Janeiro. Here’s hoping.

I’d definitely recommend browsing the best perfume gift sets, too. From Diptyque to Penhaligans, it’s a brilliant way to get to know a new aroma, without committing to a heftily priced 100ml bottle.

How to shop Black Friday’s perfume sale

My top tip for economical shopping while browsing your favourite scents this Black Friday? Always check the price per 100ml. Often deals on smaller vials of eau de parfum or eau de toilette can seem better but actually work out less cost-effective than their bigger counterparts. On the flip side, I’ve seen travel-size perfume vaporisers reduced to lower prices per 100ml than their full-size iterations. I and the IndyBest team will, of course, be on hand throughout the event, sharing all of the best deals as they drop, so, be sure to check this page regularly.

Best perfume deals to shop now

Included in our round-up of the best fragrances for women, this classic Dior scent was described as being “timeless” by our reviewer. The perfume combines floral notes of ylang-ylang, damask rose essence and jasmine sambac, and our reviewer said: “It’s soft, sweet and typically feminine yet not overpowering in any way.” As it’s an eau de parfum, only a few spritzes are needed, which means this discounted bottle should last you a while.

A perfume with an enormous fan base, Marc Jacobs Daisy has been on the block since 2007 and has no intention of leaving the fragrance space any time soon, lest it face the wrath of its spritzers. Reviewing the scent in our round-up of the best perfumes for women, our tester said “it combines white violet and jasmine for a flowery fragrance, berries for sweetness and sandalwood to make it seem deeper and warmer, it has a little bit of everything while still staying nice and light”.

A newer scent from Issey Miyake, this has been well received. The original drop d’Issey fragrance (£80, Lookfantastic.com) has a glut of fans, so, back in 2022, I was excited to hear the news of this lighter, less musky version. It boasts notes of rainwater, lilac, rose and cedar, keeping the latter three from its first iteration but removing the deeper vanilla and almond milk scents. With 50 per cent off, now’s the perfect time to try it.

A perfume that’s supposedly worn by the likes of Cheryl Cole and Lucy Hale, Victor & Rolf’s flowerbomb features – as its name suggests – heart notes of jasmine, orchid and rose. It’s feminine and features warm amber undertones for the perfect autumn/winter take on a traditionally springtime scent. With 20 per cent off right now, take this as your sign to have a party season fragrance refresh.

Perhaps the most famous perfume of all time, Chanel’s original no5 scent is over 100 years old and is a whiff of pure luxury. Indeed it’s quite the premium fragrance and rarely goes on sale, so I’ll be adding this to my shopping basket swiftly in a bid to get a handle on our Christmas gifts ahead of time. It’s key scent notes? Heady rose, jasmine and a dash of citrus on top to give it day-to-night wearability. It’s timeless, classic and you really can’t go wrong with it.

The type of perfume that you’ll definitely have caught a whiff of before, be it on your best friend or a passer-by, Mugler’s alien scent is a signature in the sphere, having been around since 2005. As for its notes, it’s woody and floral (with jasmine and cashmeran), and the sort of fragrance that lasts all day long. Now with 25 per cent off, it’s even more enticing.

Another iconic fragrance, this time from Dior; the French fashion house’s pink floral perfume is both sweet and fresh, and suits wearers of all ages. Reduced by 20 per cent today, it’s the sort of scent that’s wearable from day-to-night with a classic rose heart that never goes out of style.

A classic perfume to have in your scent library, D&G’s light blue is fresh and gender neutral, offering notes of apple, jasmine and amber. While its most at-home in the summer months, its just as refreshing on a crisp winter morning with the aroma of crunchy, frozen grass all around you. Now, with more than 30 per cent off, it’s a great time to stock up on your fragrance of old or try something new for a little bit less.

This is a more premium offering from Calvin Klein, compared with the original CK One fragrance. It’s not unisex like its best-selling sibling, but you’ll find notes of orchid and amber creating a sweet, sensual aroma. An excellent pick ahead of party season, it now comes with a 60 per cent discount at Amazon.

Somewhat of a trending fragrance brand right now, Kayali’s perfumes were popular additions to this year’s beauty advent calendar crop, with Cult Beauty’s now sold out ‘scent with love’ haul including the brand’s bestselling pistachio scent. Another of Kayali’s top sellers, Vanilla 28, is equally as alluring and features notes of tonka, vanilla orchid and jasmine. Take it home today with 15 per cent off.

This is arguably the scent that Tom Ford is most renowned for, with everyone from Molly-Mae Hague to Gwyneth Paltrow rumoured to wear the fragrance. If you’re not familiar, it’s a floral scent with a touch of fruity blackcurrant sweetness and the added warmth of black truffle – perfect for this cold weather. Grab it now for yourself or a loved one in both its full and travel-size vials, with 20 per cent off.

One of the perfumes that ended up reduced in the Black Friday 2023 sales, black opium is currently reduced by 25 per cent. With top notes of pear accord and mandarin essence giving an initial floral, sweet scent, underneath, you’ll whiff warming black coffee and cedarwood, giving the fragrance a dark, fashionable twist. It should last a long time on the skin, too. Alternatively, enjoy 20 per cent off selected full-price fragrances at LOOKFANTASTIC, with code “FRAGRANCE20”.

A relatively new kid on the block in the world of perfume, Armani‘s Si entered the fragrance space in 2013, with its sweet blackcurrant and rose aroma. It’s a premium scent and one that makes for an excellent Christmas gift, especially when it comes with a handy travel vial, too. Treat your loved ones to this fruity fragrance while it has 20 per cent off.

This is the scent TikTokers say will definitely have people smelling you before they see you (in the best way), and with notes of luscious jasmine with deeper musk and amber undertones, I believe them. TikTok aside, the scent is wildly popular and sleekly packaged in its minimalist pink-capped bottle. It’s neither too spicy – no overwhelming vanilla, here – nor too citrusy and makes for a perfect year-round day-to-night scent.

With notes of jasmine, orange blossom, pear and blackcurrant fruits, this perfume has been described by one of our reviewers as “a ‘girl’s girl’ perfume” for people who “enjoy savouring a few sweet, colourful pleasures to distract them from the mundane chaos of everyday.” The scent has been around for more than a decade but you can now pick it up at a discount at The Fragrance Shop, where bottles of the 30ml size have been reduced.

This scent is a top pick for gifting when it comes to the luxury lady in your life. Its key notes are magnolia, tuberose and sandalwood and, in the same way that Chanel’s No5 lingers and radiates opulence, Elizabeth Arden’s 5th Avenue is ritzy and large as life. I would say it’s best-suited to the more mature wearer, though it’s not limited to by age; anyone could wear it, especially as an evening perfume.

Find out everything you need to know about Black Friday 2024, with our expert guide