Black Friday starts now — 41 deals I'd add to my cart this weekend before they vanish

3 weeks ago 3
Samsung OLED TV, Crocs, Yeti tumbler, Echo Show, and Oura ring
(Image credit: Amazon)

The first weekend of November is here and while most people are naturally focusing on Daylight Saving, I'm here to tell you there's a bigger event happening right now. Retailers are rolling out their Black Friday deals and there's no need to wait till Thanksgiving Day to start your holiday shopping.

I've been a deals editor for 17 years and while I used to suggest shoppers wait till the end of November for the best Black Friday deals, that's not the case anymore. Ever since Amazon launched its October Prime Day, retailers have bumped their holiday sales to mid-October. Is there a chance some items will drop further in price? Sure, but today's deals are so good that I don't foresee any major price drops in the coming days. (And in the few cases where I do expect further price drops, I'll make that clear in my recommendations).

So below I've rounded up all of the best Black Friday deals I'd buy right now. From our favorite TVs to beds featured in our best mattress guide — here's where I'd spend my money right now.

  • Adidas sale: deals from $5 @ Amazon
  • Lululemon: apparel from $9 @ Lululemon
  • Crocs sale: Crocs from $14 @ Amazon
  • Govee Smart String Lights: was $99 now $57 @ Amazon
  • Oura Ring Gen 3: was $549 now $449 @ Amazon
  • TCL 55" QM7 Mini-LED TV: was $799 now $499 @ Best Buy
  • Casper One Mattress: was $749 now $599 @ Casper
  • MacBook Air 13 (M2/256GB): was $1,099 now $699 @ Amazon
  • Nectar Premier Hybrid: was $1,349 now $799 @ Nectar
  • HP Gaming Laptop (RTX 4050): was $1,199 now $899 @ Walmart
  • Asus ROG Zephyrus G14 (2024): was $1,599 now $1,249 @ Best Buy
  • Samsung 55" S90D 4K OLED TV: was $1,999 now $1,299 @ Best Buy
  • Alienware Aurora R16: was $3,699 now $2,999 @ Dell

Editor's Choice

TVs

Apparel

Mattresses

Computing

Smart home

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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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