Blackpink’s Lisa Introduces Thai-Inspired “Thai Up The World” Drink at Erewhon

Blackpink’s Lisa has unveiled her signature Erewhon drink, a Thai-inspired iced tea named “Thai Up The World.” Joining the ranks of celebrities with exclusive offerings at the upscale Los Angeles grocery store, Lisa’s creation blends her cultural heritage with health-conscious innovation, further cementing her status as a global icon.

A Taste of Thailand with a Healthy Twist

Priced at $11 USD—less expensive than some other celebrity Erewhon drinks—“Thai Up The World” reimagines the traditional Thai Iced Tea with premium, health-focused ingredients. The two-toned iced tea features:

• Clover Sonoma organic heavy cream
• Just Iced Tea black tea
• Organic maple syrup
• Vanilla
• Armra Colostrum, a $110 bioactive superfood renowned for its immune-boosting properties

This collaboration between Lisa and Erewhon redefines the classic beverage by emphasizing high-quality, trustworthy ingredients. In a promotional video shared by Erewhon, Lisa is seen preparing the drink, which combines the rich flavor of black tea with creamy, grass-fed colostrum and organic dairy sourced from Northern California pastures.

Merging Culture and Health

Lisa’s Erewhon drink serves as both a cultural statement and a nod to her Thai roots. By introducing functional foods to a traditional recipe, “Thai Up The World” aligns with Erewhon’s mission to promote health-conscious, luxury products.

Expanding Lisa’s Global Influence

Known for her appearances on daytime TV, Met Gala invitations, and high-profile endorsements, Lisa continues to expand her reach beyond music. The launch of “Thai Up The World” reflects her personal tastes and broadens her lifestyle influence.

This partnership not only caters to Lisa’s global fanbase but also taps into the growing trend of incorporating wellness into everyday indulgences. With this move, Lisa reinforces her role as a tastemaker and cultural ambassador, proving her impact transcends the stage.