Donald Trump continues to redefine his relationship with Hispanic voters, achieving unprecedented levels of support following his victory in the 2024 presidential election.
After his win on November 5, the president-elect reached a new benchmark for Hispanic favorability during the 2024 election cycle. According to recent Economist/YouGov polls, Trump's favorability among Hispanic voters hit an all-time high of 48 percent by November 26.
Compared to earlier data from the same pollster, Trump's favorability among Hispanics showed a clear and consistent upward trajectory, ultimately benefiting him on Election Day. Just two weeks before the election, on October 15, only 35 percent of Hispanic respondents viewed Trump favorably, while 61 percent held an unfavorable opinion, leaving him at a net favorability of -26 points.
However, within a week, his favorable rating climbed to 42 percent, while unfavorable views dropped to 47 percent, narrowing the gap to -5 points. By November 19, Trump had achieved an even split of 48 percent favorable and 48 percent unfavorable, a significant milestone.
By November 26, favorable views of Trump had surpassed unfavorable opinions for the first time, with a net positive rating of 48 percent favorable to 45 percent unfavorable.
This trend underscores a growing acceptance of Trump among Hispanic voters, a demographic that has traditionally leaned Democratic. In the 2024 general election, Trump secured 46 percent of the Latino vote, according to NBC Exit Polls, surpassing the previous Republican high set by President George W. Bush in 2004.
Analysts attributed this shift to economic concerns, which emerged as the primary issue for many Hispanic voters.
In a recent interview with Newsweek, TelevisaUnivision CEO Daniel Alegre noted that Hispanics prioritized economic issues and border security—key themes championed by Trump—over topics like democracy and character-based criticisms.
"Messages about democracy are critically important," Alegre said. "But our data showed that economic concerns were the top priority for Hispanic voters, especially as inflation disproportionately impacts Latino families."
While Trump broadly increased his support among Latinos, his gains were particularly strong among men. According to the 2024 American Electorate Voter Poll, 43 percent of Latino men supported Trump—a figure lower than the NBC Exit Poll estimate but much higher than what Democrats had anticipated.
Support for Trump was highest among Latino men under 40, with 48 percent backing him. Among these younger voters, 20 percent were first-time voters in 2024, reflecting the GOP's strategic focus on capturing the young male demographic. This group shifted sharply toward Republicans, benefiting from targeted campaign efforts and resources.
Additionally, nearly half of Latino voters in key battleground states expressed openness to voting for a party they had not previously supported. A YouGov/Univision poll conducted during the election cycle revealed that 25 percent of Latino voters did not feel aligned with any specific party. Fewer than 25 percent identified as Democrats, while only 12 percent identified as Republicans.
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