Dr. Dre, Snoop Dogg Toast Up With Frank Sinatra, Sammy Davis Jr. In Still G.I.N. Commercial

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Lori Harvey also makes a surprise appearance in the A.I. ad.

December 10, 2024 11:13am

Dr. Dre and Snoop Dogg’s Still G.I.N. brand have unveiled an innovative new commercial featuring life-like images of legendary musical icons Frank Sinatra and Sammy Davis Jr.

The 90-second ad, which will premiere on Tuesday (Dec. 10) in a condensed 30-second version during NBC’s The Voice finale, is a groundbreaking visual experience, blending past, present, and future.

The commercial, created by Still G.I.N.’s creative agency, Rosewood Creative, alongside director Dave Meyers and generative AI company Metaphysic, places Dre and Snoop in the middle of a glamorous, high-end nightclub.

Dressed in tuxedos, the duo confidently struts through the venue, catching the attention of the legendary figures Sinatra and Davis.

With their trademark charm, Sinatra and Davis inquire about their drink choice. Snoop answers with his iconic laid-back style, “Gin,” while Dre adds, “Still G.I.N.”

Sinatra, ever the showman, excitedly declares, “Okay. Still G.I.N. for everybody!” The crowd erupts into cheers, and in a surprise cameo, actress and model Lori Harvey can also be spotted enjoying the scene.

The commercial, which celebrates collaboration across generations, was crafted with input from the Sinatra and Davis estates to ensure an authentic portrayal of the legendary Rat Pack members.

Sammy Davis Jr., Liza Minelli, Frank Sinatra

The ad’s concept is described as a “what if?” meeting, blending the legacies of music’s past with the influence of today’s stars.

Tina Sinatra, daughter of Frank Sinatra, expressed her excitement and admiration for the ad in a statement. “To see Dr. Dre and Snoop Dogg alongside my dad and Sammy Davis Jr. in such a revolutionary way is both thrilling and surreal,” she told PEOPLE.

“It’s a celebration of timeless artistry, breaking barriers, and the enduring legacy of collaboration across generations.”

Still G.I.N. continues to carve its own path, using innovation to bridge the gap between eras and pay homage to the legacy of those who paved the way in music.

Watch Dr. Dre and Snoop Dogg’s Still G.I.N. commercial below.