Ed Sheeran Pays Tribute to Music Exec Max Lousada | Billboard News

Ed Sheeran honored outgoing CEO of Warner Music Group, Max Lousada, at the Music in Business UK Awards. Keep watching to get a peek at their speeches.

Narrator:

Ed Sheeran took to the stage at the “Music in Business UK Awards” to honor his friend and former CEO of Warner Music Group, Max Lousada. Max has had a hand in shaping the careers of many of today’s superstars like Dua Lipa, Rita Ora, Charlie XCX, and of course Ed Sheeran, to name a few. And he had this to say.

Ed Sheeran:

They don’t make people like him anymore, music people. And if they do, they only come around once in a generation. It’s not about having a big marketing brain or understanding algorithms or jumping on the new hot things. It’s about recognizing what are great great songs and who are great great artists and allowing them to grow.

Narrator:

The event was a loving affair, with Max sharing a few words himself after accepting his awards.

Max Lousada:

I kinda really wanted to dedicate this as a music executive and more importantly as a music fan, to everyone who backs new artists that have something to say.

Narrator:

Congrats go out to Max. And stay tuned to Billboard News for all the latest.