Estate agent shares 5 ways you could be deterring people from buying your house

Property expert and founder of SellHouseFast.co.uk, Jack Malnick, has compiled a list of simple ways to improve your chances of selling your home during winter.

While homes can look cosy and welcoming at this time of year, the winter period can also present pitfalls that can deter potential buyers.

Previous research indicates that winter is the slowest season for house sales, with a noticeable pause in the market.

This is why it is crucial to make your home as appealing as possible to ensure it has the best chance of attracting a reasonable offer.

Selling your home in winter doesn’t have to be challenging if you avoid these common mistakes.

Common mistakes to avoid when selling your home in winter

1. Overdecorating or over-personalising

A festive touch can be welcoming and charming during the winter. However, someone viewing your property might find it overwhelming if you’ve overdecorated or added too many personal touches.

Mr Malnick said: "Too many holiday-themed decorations can distract potential buyers and make it harder for them to imagine themselves in the space. Keep the décor minimal and neutral to allow buyers to envision their own style.

"A few simple, tasteful seasonal touches, such as a simple wreath or subtle candles, can create a welcoming atmosphere without making the home feel overly personalised or cluttered.

"This approach strikes the right balance, adding warmth while still allowing the space to feel open and adaptable."

2. A gloomy or uninviting home

"A dark and gloomy home can quickly turn off potential buyers, especially during winter’s shorter days," Mr Malnick said.

"Poor lighting can make spaces feel smaller, colder, and less appealing. To avoid this, ensure your rooms are well-lit with adequate artificial lighting that complements the space rather than casting harsh shadows."

Sellers can use soft, warm bulbs to create a welcoming glow rather than overwhelming the space with brightness.

Heavy curtains and dark furniture can absorb light which can make spaces look cluttered and dark. Instead, focus on creating an open, airy atmosphere.

Aim for a well-lit, airy space that buyers can envision themselves living in.

3. A cold and unwelcoming atmosphere

If your home feels cold or too impersonal, buyers may struggle to envision themselves living in the space and may not connect with it.

Ensure your home exudes warmth and comfort with warm tones. Cushions, throws or rugs are perfect for incorporating warm colours without overwhelming the space.

The expert added: "Avoid over-decorating with bold or trendy colours that might alienate buyers and instead focus on a cohesive, cosy aesthetic.

"By using warm, neutral tones and carefully selected accents, you can strike the perfect balance between stylish and universally appealing, helping buyers feel right at home."

4. Setting the temperature too low or too high

During house viewings, it's crucial to ensure the temperature is just right. If your home is too cold, potential buyers can feel uncomfortable.

Meanwhile, if your home is overheated, buyers can feel sluggish or even irritated. Mr Malnick suggested aiming for a comfortable, consistent temperature that appeals to everyone - around 20°C-22°C is ideal.

He said: "This makes the space feel cosy and welcoming, without creating distractions. Buyers need to be able to focus on your home’s features, not on how cold or hot it feels. A well-balanced temperature helps buyers envision themselves living there comfortably year-round, which can make all the difference in securing a sale."

5. Overlooking outdoor areas

While it’s easy to focus solely on the interior during winter showings, neglecting your outdoor spaces can be a missed opportunity.

Mr Malnick added: "Ensure pathways, patios, and gardens are clear of snow and ice, and consider adding cosy touches like outdoor seating or a fire pit.

"It’s important to highlight how the space can still be used in winter. By presenting your property as a year-round home, you’re helping buyers see its full potential, making it more likely they’ll fall in love with the entire space."