Fox News Media will get a substantial Super Bowl push during this year’s Big Game, The Hollywood Reporter has learned, with a Fox News brand advertisement and two commercials for Fox Nation shows set to run Sunday.
With the Fox broadcast network televising the game, other Fox properties will get some commercial time to promote themselves. That includes the free streaming service Tubi, which will get 60-second and 15-second spots, and Fox News Media.
The Fox News brand commercial will run during the first quarter of the game, and features a number of major news moments from the past year, including the aftermath of the attempted assassination of President Trump, Bret Baier’s interview with Vice President Harris, and images from Israel and the U.S.-Mexico border, interlaced with red and blue text on a white background.
“For all the unprecedented. For all the unpredictable. For all the moments that matter. For all America,” the text reads.
Watch:
And Fox Nation, the company’s niche streaming service, will get two spots. At halftime, there will be a 30 second commercial for Martin Scorsese Presents: The Saints, with another 10 second spot set for the third quarter.
Also in the third quarter, there will be a 15 second spot for the new Kevin Costner series Yellowstone to Yosemite.
You can see both spots below.
The Fox Nation spots come as Fox Corp. says that it will launch a new streaming option later this year, an offering that will include its sports programming and, for the first time in the U.S., Fox News programming. While Fox Nation is focused on Fox News super fans, the new service is aiming to reach more mainstream cord-cutters.
Still, a Super Bowl push for shows fronted by talent like Scorsese and Costner is no small bet from the company. And the Fox News brand spot is something of a flex, with the channel garnering about 70 percent of cable news viewership after the election, including the the top 600-plus hours of programming since November.
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