Gwyneth Paltrow’s company, Goop, has collaborated with mattress brand Avocado to create a climate neutral, organic, $60,000 bed. While the mattress itself can be purchased for $28-$32,000, if you want the full Goop set up, you can expect prices up to $58,000.
As a sleep and mattress editor, I can safely say that there is no reason to ever spend that much on your mattress. In fact, this year’s best mattress for all sleepers, the Saatva Classic, is widely regarded as the best in the world and a queen size is currently only $1,795. So why does Gwyneth Paltrow’s Goop x Avocado bed cost so much?
Well, it’s made from natural, organic materials, it has a whopping 29 layers, and each mattress is handcrafted in LA. But here’s the inside scoop: I think you can get the same benefits from the standard Avocado mattresses, for a fraction of the price. Especially with the Black Friday mattress deals on the horizon. So, here are my top alternatives for under $3,500 so you can sleep like a celebrity without breaking the bank.
3 Goop x Avocado mattress alternatives
How much should you spend on a new mattress?
Knowing how much to spend on a new mattress can be difficult. While you don’t want to spend over what you can afford, opting for a cheap mattress (under $500 for a queen) may mean your new bed won’t last as long as a mid-range, high-quality mattress.
So, investing more in your bed will end up saving you money in the long run because a higher quality bed with more durable materials will likely last longer. However, this year’s best cheap mattresses from reputable brands can be a great option for smaller budgets without sacrificing durability and quality.
How many layers should your mattress have?
Rest assured, 29 layers is not the norm for mattresses. In fact, many of the best memory foam mattresses only have 3 or 4 layers, while some of the best hybrid mattresses, like the Saatva Classic, have around 5 layers. However, the most important thing to look out for is a well-designed comfort layer, a solid support layer, and a high-quality cover.
Is Gwyneth Paltrow's Goop x Avocado mattress worth the money?
As you might have guessed, no. We don't think any mattress is worth $60,000, especially one that can be rivalled by Avocado's other mattress models for under $3,500.
While 29 layers may sound luxurious, ultimately it's unnecessary. When you can get exceptional support and comfort from just 5 layers, how much difference will 29 layers really make? Only Gwyneth knows...
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