Gymshark's CFO abruptly exits amid store expansion scheme

Gymshark's Chief Financial Officer Mat Dunn has abruptly exited the company after two years. This comes as the sportswear specialist embarks on a mass store role out on UK and international soil.

A Gymshark spokesperson told TheIndustry.fashion: "Mat Dunn was employed as Chief Financial Officer from December 2022 to November 2024.

"During that time, Mat was instrumental in evolving our Finance and Commercial Functions, and we thank him for all he contributed."

Dunn joined Gymshark in early 2023, replacing outgoing CFO Philip Daw. He joined after nearly four years as CFO at ASOS. At ASOS, he also held the role of Chief Operating Officer and served a period as interim Chief Executive following the departure of its CEO in late 2021.

Prior to this, Dunn spent four years as CFO at drinks giant Britvic and also held a number of senior financial roles at brewer SABMiller.

Dunn's exit comes as the retailer is busy expanding its retail presence across the UK and internationally. Last month, Gymshark opened a new pop-up at 105 Wooster Street in New York, set to run until the end of January 2025 as a precursor to the British brand’s permanent NYC flagship store launch next year.

In October, a pop-up was also opened at Bicester Village outlet shopping centre and further permanent stores are planned at London’s Westfield White City in early 2025, The Kalverstraat in Amsterdam in spring 2025, and the Trafford Centre in Manchester next summer.

Gymshark will also soon be opening a permanent flagship store at the Dubai Mall in the UAE to further expand its global retail portfolio.

The brand opened its first flagship store on London’s Regent Street in October 2022, while a second UK store at Westfield Stratford City followed in July this year.