The Hills stars Heidi Montag and Spencer Pratt are among the many who lost their homes in the wildfires currently raging through Los Angeles, and fans are supporting the reality TV couple in a unique way.
Since the pair — who have been married since 2008 and share two children — lost their Pacific Palisades house in the blaze last week, Pratt has been active on social media, urging his followers to stream Montag’s 2010 album Superficial as a way to financially support them. His online crusade appears to have worked, as over the weekend the album hit No. 1 in both the albums and songs (for the titular “Superficial”) categories on iTunes, beating out much more recent releases from Bad Bunny, Bruno Mars, Teddy Swims and Morgan Wallen.
“Thank you so much to everyone, No. 1 on iTunes charts, oh my gosh. Thank you for the overwhelming love and support of my music and really rallying behind us in this devastating time and making it such a blessing,” Montag said in a video posted to TikTok and Instagram on Saturday night. “Thank you for helping support us, helping build us back up, helping to encourage us, give us that hope and faith and excitement in such a dark, dark time,” while also noting the “crazy” timing of it being the album’s 15-year anniversary.
Pratt was even more excited on his own channels, darkly joking, “Who needs a house? Who needs clothes? Who needs anything but this level of clout? Pop superstardom,” while aiming to top the Billboard music charts next. In another TikTok video, Pratt added, “The only thing that’s really keeping me going and feeling so much hope and positivity and like something good is going to come out of the worst thing that ever happened in the history of my life on earth, is everyone here on this app” and their support of the couple.
Flavor Flav also showed his own support, posting a video of himself dancing to Montag’s song “I’ll Do It” with the caption, “Doing my part to get Heidi Montag to #1.”
At least 24 people have died as Los Angeles is being ravaged by multiple fires that are scorching vast swaths of the city, while firefighters work to contain the massive Palisades fire as well as Eaton fire in Altadena. On Saturday night, the California Office of Emergency Services indicated that 150,000 people in L.A. County were under evacuation orders, with more than 700 people taking refuge in shelters.
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