Coleen Rooney could be set to out-earn her footie hubby Wayne Rooney with a predicted towering fortune after she invested wisely in a booming Liverpool-based health buisness.
Insiders are buzzing that the WAG's £1.5million deal for I'm a Celebrity... Get Me Out of Here! is mere pennies compared to the windfall she's eyeballed, with Coleen potentially topping Wayne's whopping £80million life earnings.
The savvy 38 year old reportedly snapped up as many shares as possible in the sports nutrition company Applied Nutrition, which shot to an eye-popping £350million valuation on the Stock Exchange. Coleen is also gearing up to drop her own line of proteins, collagen, and vitamin supplements with them in January.
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Before jetting off to Oz, she was over the moon finding out Holland and Barrett have given her range the thumbs up, with other big supermarket chains tipped to follow suit. A source close to Mrs Rooney spilled: "With the company now valued at a staggering £350million, Coleen stands to do incredibly well from this investment."
She began as an ambassador, eyed the brand's mega potential and made her move, reports the Mirror.
This insider added: "What makes this even more impressive is that Coleen didn't jump in blindly – she started out as an ambassador for the brand, did her research and quickly recognised the massive potential for global growth. Coleen saw this as not just an endorsement opportunity but as a solid, worthwhile investment that will benefit her entire family. She was literally the first person to invest."
Her stint on I'm A Celebrity is set to turbo-charge the January launch of her new range. A source said: "She did a whole load of work in preparation for this. She's recorded a TV advert around her Applied Nutrition range and this will hit TV screens shortly after her stint in the jungle.
"It is all perfectly well timed for maximum impact. Her PR team is working flat out preparing for life after the jungle and her new wellbeing products are central to all plans. There's already a buzz surrounding the collection, and a celebrity launch event is planned for the New Year in London. Celebrity pals like Fearne Cotton, Mel B and Abbey Clancy are lined up to attend."
Hubby Wayne, 39, raked in about £15million a year at his peak with Man United, and now bags around £500,000 a year as gaffer at Plymouth Argyle. But Coleen's outdone him with some canny deals, pocketing £2million for the Disney doc, 'Coleen Rooney: The Real Wagatha Story', and £3million for strutting her stuff in a George campaign. Yet, Applied Nutrition could be her biggest cash cow yet.
The insider revealed: "It is going to be massive for her. Coleen was definitely in the right place at the right time when it came to this money-spinning partnership, which is worth millions."
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