I'm A Celebrity's Tulisa sparks first conflict of group with her 'alpha behaviour'

I'm A Celebrity...Get Me Out Of Here! star, Tulisa Contostavlos, made her debut on the ITV show on Sunday and wasted no time in asserting her position in camp

I'm A Celebrity star, Tulisa Contostavlos, has already asserted herself as the "alpha female" of the group, according to a body language expert.

The N-Dubz star, 36, wasted no time in making her mark on the camp as she picked out Danny Jones and Barry McGuigan to tackle the first stomach-churning task before taking over leadership of the cooking.

McFly's Danny is currently odds-on favourite to be crowned King of the Jungle. However, according to Judi James, Tulisa is hot on his heels as the "alpha female", meaning the most dominant female in a particular group.

Giving her take on the X-Factor star's debut on the ITV show, she told Paddy Power: "She is currently Danny’s biggest competition in terms of winning the tasks and the alpha leadership role. Her wide leg splay as the vile drinks were being handed out showed total focus, strength and physical confidence.

“She showed her alpha ability to be brave and ruthless when necessary, picking Danny and Barry out for the first task for all the right reasons, without all the usual fake tears and apologies to try to avoid any risk of their displeasure. Her celebratory rituals at winning are as extreme as Danny’s, and this lack of masking shows a very heroic desire to do well."

However, Tulisa's desire to do well may be her downfall as Judi commented on the "bunfight" that ensued around the campfire when the celebrities tried to "take over" the cooking.

She said: “Tulisa’s high levels of alpha behaviour showed the first signs of causing conflict and cracks in the group though. She took over leadership of the cooking, which is always a controversial hierarchical role and immediately drew out a flotilla of hierarchical rivals, all wanting to pitch in and take over. There has never been such an early open bunfight round the cooking pot, and it suggests potential for some entertaining conflict and power-tussles.”

Fans of the Camden-born singer think Tulisa has a game plan on the show, which they claim to have rumbled. The self-confessed 'Female Boss made her debut on the star-studded ITV reality series on Sunday, returning to the spotlight after a few years away from the public eye. The N-Dubz singer delighted fans as she delivered her signature arm gesture move in the show's opening credits earlier tonight, with many already backing to be crowned Queen of the Jungle.

Each year, the famous campmates reveal their fears in VTs before heading into the jungle, only to be surprised when they find themselves tackling trials related to their phobias. But Tulisa is not giving anything away, earning her praise from viewers at home.

Taking to X, formerly Twitter, when the show kicked off, one said: "Tulisa refusing to say what she’s scared of, this is why she was the female boss, the first smart contestant this show has ever seen" while another wrote: "'I’m not gonna tell you what I’m scared of, I’m not stupid." Tulisa bringing common sense."

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