I Tried TikTok's "Fisherman Aesthetic" and I'm Officially Hooked - How to Shop It

Every once in a while, an internet trend comes along that awakes something within a person; a spark that makes them feel inexplicably connected to an aesthetic they didn't even realize they loved until TikTok influenced them to (its algorithms are a little too good, IMO).

I saw this firsthand last spring when my romcom-loving friends channeled their inner-Diane Keaton through the coastal grandma aesthetic, and then again last summer when the brat trend gave every party girl an excuse to be even more chaotic. A recent scroll through TikTok ignited my own "trend spark" and introduced me to what might be the internet's most nautical (and unexpected) aesthetic to date: the fisherman trend.

What Is TikTok's Fisherman Aesthetic?

If you've ever wanted to raid your grandpa's fishing wardrobe (hand up!), the fisherman aesthetic provides an outlet to do just that — but with a chic twist. Inspired by rugged, coastal undertones, TikTok's fisherman trend blends cozy, boat house vibes with an elevated, Ralph Lauren-esque flair; think chunky cable knit sweaters, fishing charms, checkered wool blankets, and siren makeup essentials that draw inspiration from the open water's most mythical creatures.

The internet trend is the ultimate counter to TikTok's loud-luxury aesthetic, with an understated vibe that'll have you experimenting with muddied Earth tones and pining for a salmon fishing retreat in Scotland (or at the very least, a New England summer). Ahead, I curated a shopping guide to 2025's most unique trend yet — and my own personal favorite. From fisherman sandals to wooden boat decor, this roundup will have you hooked on the fisherman aesthetic — with products starting at $10.

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