Tom Bottomley
22 October 2024
Barbour has today launched its third collaboration collection with Danish luxury womenswear brand, Ganni.
Described as a "collision of the brands’ two worlds", the new nine-piece collection follows on from the success of their first two collaborations in 2022 and 2023.
Certified organic waxed cotton and certified recycled polyamide outerwear staples take centre stage in the new collection, rendered in nature-inspired earthy tones and offset by Barbour’s signature tartan.
Two new silhouettes, a belted trench and a duffle coat in black and brown, are included, as well as two oversized tote bags with statement tartan detailing. Meanwhile, adding a playful touch to Barbour’s countryside-inspired attire is Ganni's signature leopard print – featured on an anorak with a matching reversible hood. Each piece is accented with a striking neon green logo, either as a rubber label or stamped across. The range is complemented by soft accessories, including wool scarves in beige and intarsia check with subtle logo details. Nicola Brown, Director of Womenswear, Barbour, said: "The collaboration is a true partnership between the two brands which we are pleased to continue for a third collection. "The emphasis on the tartan this season really plays into Barbour’s Scottish heritage, whilst adding a playful and ageless edge prominent in Ganni's designs. "We are really pleased to expand the accessories range for the first time to include the wax tote bags which capture the fun, light-hearted spirit of this collection." Ditte Reffstrup, Creative Director at Ganni, added: "We are thrilled to continue our journey of collaboration with Barbour. This collection is all about celebrating friendship, our mutual shared community, and the beautiful blend of our two worlds. "Working with Barbour and being able to dive further into their archives to reimagine iconic styles with a Ganni twist has been so much fun, and we can't wait to see how people embrace these pieces." Always a brand to engage on collaborations in more recent years, Barbour has been particularly busy joining forces with other brands, designers or institutions of late. Yesterday saw the launch of its second collaboration collection with fellow British outerwear brand Baracuta, while last month it launched a new collaboration collection with renowned Japanese designer Tokihito Yoshida, aka To Ki To, reigniting a partnership first conceived 15 years ago. Additionally, in August, Barbour unveiled a 10-piece womenswear collection in collaboration with The William Morris Gallery. The new Barbour x Ganni capsule collection will be available from 30 October across both brands’ channels and in selected stores, with prices ranging from £95 - £475.