Inside Coleen Rooney's mini I'm A Celebrity reunion as she launches new business venture

Coleen Rooney launched her health and wellness range with Applied Nutrition at an exclusive brunch in London, with her I'm A Celebrity... Get Me Out of Here! 2024 castmates turning out to support her

I’m A Celebrity… Get Me Coleen’s Skincare Secrets!

All the stars turned out in London on Thursday as Coleen Rooney launched her health and wellness range with Applied Nutrition, with a host of famous faces there to get their hands on the products that keep the Scouse star looking so good.

There was a mini I’m a Celebrity… Get Me Out of Here! 2024 reunion at White City House, London, as Maura Higgins, Oti Mabuse, Barry McGuigan and King of the Jungle Danny Jones showed up to support their former campmate’s new venture.

Coleen unveiled her new products at an exclusive brunch and took to the stage to chat with This Morning presenter Rochelle Humes about how she got involved with Applied Nutrition and the process of creating her range of supplements. Former Love Island star Dani Dyer, Jill Scott and Tanya Bardsley were just some of the stars watching alongside Coleen's friends and husband, Wayne Rooney.

As she worked the room filled with celebrity guests, with attendees sipping on mimosas on arrival and bespoke smoothies created by the Acai Girls, Coleen was all smiles as she caught up with her campmates - the first time they’ve reunited since leaving Australia. “We’ve had a few FaceTimes and stuff [since leaving the jungle], but today was the first day when I've actually physically seen them,” Coleen told the Mirror after wining and dining Maura, Danny, Oti, Barry and Dean McCullough, who DJed the star-studded event.

“A few of them have seen each other like when they've been doing interviews and stuff down here, but it was so nice to get the group and you could see everyone was buzzing just to be back together again,” she added. “Obviously it's hard to meet up regularly, because we've all got busy schedules and we all live in different places, but we said when and if we can, we’re going to organise a big reunion. We’re calling this a mini reunion because unfortunately not everyone could be here.

She concluded: “We are constantly on the WhatsApp group together, talking and chatting and just keeping everyone up to date on what we’re doing. It’s really nice and I was really lucky to get that group last year.”

Global nutrition, health and wellbeing business, Applied Nutrition, celebrated for its dedication to quality and innovation, offers an extensive range of high-demand supplements including Collagens, Protein powders, pre-workouts, bars and snacks, and vitamin and mineral tablets.

On the launch of her Applied Nutrition range, Coleen said: ‘I’ve had so many lovely messages about my skin since leaving the jungle and how I managed to stay looking so fresh despite some of the most horrendous challenges! I’m so excited to finally be able to share the range I have been working on with Applied Nutrition and hope that everyone finds it as beneficial as I have when you combine the right supplements and high-quality ingredients to manage your hair, skin, sleep and overall wellness as part of maintaining a healthy lifestyle."

Speaking after the event, Coleen told the Mirror the surprising things she discovered as she created her products. “What surprised me [with doing this range] is how many people don't take supplements,” Coleen recalled. “Since working with Applied Nutrition I’ve had so many people ask me what they should take and when I ask them what they already take, they say nothing! Which surprises me because I've always taken supplements - even as a kid when my dad would give us a daily multivitamin. It’s always been a part of my daily routine.”

Steven Granite, Chief Operating Officer, Applied Nutrition, said: ’We are thrilled to partner with Coleen to create this range of fantastic products that will really help support people on their wellness journeys. Coleen’s own passion for health and leading a balanced lifestyle make her the perfect fit for our brand and together we aim to highlight the importance of nutrition and show how our products can fit seamlessly into even the busiest of schedules. With our in-house manufacturing facility in Liverpool, which is approved to the highest quality standards, we are able to bring innovative products, such as this new range, to market very quickly and give our consumers solutions to their needs.’

Coleen Rooney’s Applied Nutrition range has launched online at www.appliednutrition.uk and is also available to buy on Amazon UK.

Follow Mirror Celebs on TikTok , Snapchat , Instagram , Twitter , Facebook , YouTube and Threads