Inside elrow’s Hallucinarium

An entertainment legacy founded in 1870, elrow has spent decades expanding minds across the globe, pioneering an immersive clubbing experience that promotes art and practical creativity above screens and digital trickery.

These events, spanning a variety of formats and cities worldwide, blend performance, set design and theatricality with club culture—an ongoing mission to elevate the form. Fitting into a legacy of boundary-pushing live experiences—from Brion Gysin’s Dream Machine to the first Acid Tests at the Fillmore West—with new show Hallucinarium, elrow joins the dots between the past and the future, in a show inspired by the work of two of the most emblematic psychedelic artists in the world: Alex Grey & Allyson Grey.

This new show features stage sets, backdrops and costumes designed by the artists responsible for some of the most iconic imagery of the last 50 years, adapted for artwork by bands including Nirvana and Tool. Not coincidentally, the Greys’ work with 'sacred geometry' also featured prominently in flyers for the early rave scene—a movement whose sensory assault and DIY philosophy played a fundamental part in elrow’s history, and whose legacy has been kept alive in their vastly popular events worldwide.

Here’s what went down when we went to Ibiza over the summer to experience Hallucinarium...