Insights From 1,200 Consumers: How Reviews Drive Local SEO Success [Webinar] via @sejournal, @lorenbaker

Are you or your clients struggling to build trust and stand out in a crowded marketplace? Do you know what truly drives consumers to choose one business over another? Are you leveraging reviews effectively to enhance conversions?

If these questions resonate with you, then you’re in the right place.

In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a vital currency in the success of local businesses. 

As reviews shape perceptions and influence buying decisions, a poor reputation has become the number one driver of weak SEO and marketing performance. But it doesn’t have to be that way—we’ve got the tools and insights to help your business or agency turn the tide.

Exclusive Insights from GatherUp’s November 2024 Survey

Join us for an exclusive event where we’ll unveil groundbreaking findings from GatherUp’s November 2024 survey of over 1,200 Americans, revealing how attitudes toward reviews are reshaping the buyer’s journey. This fresh data provides a unique window into the critical role of reviews and their growing influence on consumer trust and behavior.

What You’ll Learn

During this session, we’ll take a deep dive into strategies that agencies and SEO professionals can use to drive trust and credibility. We’ll uncover where consumers are searching for reviews, why certain platforms dominate, and how elements like recency, detail, and personalization contribute to a compelling online reputation.

Key Topics We’ll Explore:

• Understanding Consumer Trust: Gain insights into the review traits that consumers value most—such as authenticity, responsiveness, and depth—and how these factors can directly influence conversions.
• Winning Across Review Platforms: Explore the platforms where consumers are turning for reviews and identify the rising stars reshaping the review landscape.
• Responding to Reviews with Impact: Learn how strategic responses can transform even negative feedback into opportunities for customer retention and loyalty.

Navigating the Ethical Challenges of Review Management

Beyond actionable insights, we’ll also tackle critical ethical considerations in review management, including:

• The role of AI in review responses and how to balance automation with authenticity.
• The risks of review gating and how to navigate this practice ethically.
• Effective strategies for combating review spam while maintaining consumer trust.

Who Is This For?

This exploration of GatherUp’s data is perfect for: 

1. Agencies looking to help their clients build trust and improve local SEO through effective review management strategies.
2. SEO Experts aiming to stay ahead of trends in consumer behavior and learn how to leverage reviews to boost visibility and conversions.
3. Local business owners eager to understand how reviews impact their online reputation and how to respond effectively to drive loyalty and growth.
4. Reputation management professionals tasked with monitoring and managing online reviews to safeguard and enhance brand trust.

This presentation will provide actionable insights for anyone involved in building trust, credibility, and a strong local presence through effective review and reputation strategies.

LIVE Q&A

We’re also featuring a LIVE Q&A session with our presenters following the main presentation, giving you the chance to dive deeper into how you can use reviews to build your credibility and get tailored advice for your unique situations.

And don’t worry if you can’t join us live—simply save your seat, and we’ll send you a recording after the event so you won’t miss a thing.

Don’t Miss This Opportunity!

This is your chance to gain a competitive edge in building consumer trust and reputation. Save your seat today and take the first step toward a stronger, trust-driven strategy!

SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...