It's My Job to Find Amazing Shopping Picks—These 27 New-In Buys Have My Full Attention Right Now

2 weeks ago 10

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As a fashion editor, it's safe to say that curating a chic wardrobe is second nature to me. My job revolves around discovering pieces that feel timeless yet exciting, practical yet elevated—basically, the ones that will have you saying, "I need that in my life." Whether it's a wear-everywhere blazer or the kind of dress that becomes the star of your rotation, I pride myself on spotting the winners before they hit everyone else's radar. It's not just about knowing what's trending, but finding those items that fit seamlessly into your existing wardrobe whilst offering something fresh. So, when I say a few pieces from one of my favourite brands—Free People—have recently caught my full attention, you trust that they're worth a closer look.

Free People

(Image credit: Free People)

When it comes to sourcing both versatile staples and standout pieces, Free People is the destination I consistently recommend—even to friends who wouldn't call themselves fashion savvy. The brand's aesthetic strikes the perfect balance between laid-back and polished, meaning there's something for just about everyone. Case in point: I've lost count of how many times my sister has "borrowed" my go-to Free People jacket (it works equally well with jeans or thrown over a dress). And don't get me started on the cult-classic flares—they've been a wardrobe mainstay of mine for years. Free People has a knack for creating pieces that feel personal, whether you lean towards bohemian prints or minimalist staples, and that's exactly why it remains a favourite.

Free People

(Image credit: FREE PEOPLE)

Whilst a mention of Free People likely brings to mind breezy summer dresses and festival-ready outfits, the brand's winter collection deserves just as much attention. This season, the new arrivals section is packed with cosy knits, effortless outerwear and elevated basics that make layering a joy rather than a chore. I've already bookmarked a faux-shearling jacket that feels like a winter MVP, a cable-knit sweater perfect for fireside evenings and a metallic midi skirt that's practically begging to be worn to every festive event on my calendar. Finds like these—wearable, versatile and subtly statement-making—make shopping the winter collection such a treat.

Below, I've rounded up the 27 new-in pieces I can't stop thinking about, and trust me: you're going to be tempted.

Shop My Favourite New-In Picks From Free People:

Lana Leopard Duster

Free People

Lana Leopard Duster

Leopard print is back, and I'm totally on board.

We the Free Honor Oversized Tote

Free People

We the Free Honor Oversized Tote

Yep, it'll fit your laptop.

One and Only Pullover

Free People

One and Only Pullover

I'll be wearing mine to stay super cosy this season, and every winter to come.

Sylvia Tall Boots

Sam Edelman

Sylvia Tall Boots

My favourite part of cold-weather dressing is finding new boots.

We the Free Cori Waxed Jacket

Free People

We The Free Cori Waxed Jacket

This jacket is a favourite amongst Who What Wear UK editors.

Madsen Midi Dress

Free People

Madsen Midi Dress

All you need for a chic brunch look is a great midi dress and ballet flats.

Ameena Knit Skort Co-Ord

Free People

Free-est Ameena Knit Skort Co-Ord

What to wear for casual get-togethers. Just add tights and whatever footwear you fancy.

Donni. the Cotton Cashmere Crewneck Sweater

DONNI.

The Cotton Cashmere Crewneck Sweater

This is firmly on my Christmas list.

Agolde Dame High Rise Wide-Leg Jeans

AGOLDE

Dame High Rise Wide-Leg Jeans

Agolde denim will always be one of my go-to jeans brands.

Addie Cashmere Turtleneck Sweater

Free People

Addie Cashmere Turtleneck Sweater

Made from ultra-soft cashmere, this will become one of your most reached-for pieces.

We the Free Good Luck Mid-Rise Barrel Jeans

Free People

We The Free Good Luck Mid-Rise Barrel Jeans

Free People nails denim, and these jeans in an on-trend barrel cut are no exception.

Printed Cotton Candy Puffer

Free People

Printed Cotton Candy Puffer

The oversized silhouette of this puffer makes it a layering dream. Simply pair it with a chunky knit and jeans for a cosy weekend look.

Phoebe Pullover

Free People

Phoebe Pullover

The elongated hem makes this perfect for layering over leggings or skinny jeans.

G.h. Bass Whitney Easy Weejuns Loafers

G.H. Bass

Whitney Easy Weejuns Loafers

Loafers will always be the first shoe style I recommend everyone has in their wardrobe.

The Avenue Mini Dress

Free People

The Avenue Mini Dress

This muted floral print will work year-round.

Lila Cashmere Cardi

Free People

Lila Cashmere Cardi

Brown is everywhere right now, and this cardigan with its chunky buttons is an easy (and warm) way to incorporate the colour trend into your daily looks.

We the Free Allistar Pointed Boots

Free People

We The Free Allistar Pointed Boots

Speaking of brown, you can't go wrong with a pair of knee-high boots in a chestnut shade.

We the Free Deep Trance Dropped Boyfriend Jeans

Free People

We The Free Deep Trance Dropped Boyfriend Jeans

These relaxed-fit boyfriend jeans are so easy to wear. Just add trainers and a striped tee for a classic off-duty look.

Millie Cardi

Floral details add a playful edge to this cosy cardigan, making it feel fresh and fun.

Silverstone Shearling Moto Boots

Free People

FP Collection Silverstone Shearling Moto Boots

Sturdy yet stylish, these boots are perfect for navigating icy streets without sacrificing style.

We the Free Sloane Belted Pants

Free People

We The Free Sloane Belted Pants

Low-slung, baggy trousers are having a moment, and this pair is perfect for casual styling with oversized knits.

Emilia Full Skirt

Free People

Emilia Full Skirt

A poplin skirt is a wardrobe workhorse, and this one has a slight sheen that feels subtly festive.

We the Free Camden Maxi Sweatshirt

Free People

We The Free Camden Maxi Sweatshirt

This figure-skimming dress is a winter-to-spring hero. It comes in five colourways, but I’m eyeing the cream for its fresh tone.

We the Free Gone Tomorrow Sweater Jacket

We The Free

Gone Tomorrow Jacket

A gorgeous, classic and cosy coat that will serve you well for years to come.

We the Free Opal Swing Suede Jacket

We The Free

We the Free Opal Swing Suede Jacket

Lightweight yet warm, this suede jacket is ideal for those in-between weather days.

Fp X for Love & Lemons Shirley Maxi Dress

For Love & Lemons X FP

Shirley Maxi Dress

Now this is one way to ensure you'll be the talk of the Christmas party. Add some black slingback pumps and an oversized blazer to finish the look.

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