It’s Official: These 9 Makeup Trends Will Take Over in 2025

When it comes to beauty trends, 2024 spoke to the lazy girl in all of us, favoring simpler, natural-looking aesthetics that were easy to pull off in a pinch. But what does 2025 have in store? Three celebrity makeup artists gave us the rundown on what makeup trends to look out for this year. To give you the TL;DR, don't worry, natural styles aren't going anywhere, but there's room to play around with plenty of bolder looks, too.

Last year was about discovering your most flattering makeup using tools like contrast theory or the demi method. Now that we're all up to speed on those, makeup artists say it's time to take it a step further and lean into funkier trends, like a lower lash line cat-eyes and holographic highlighter, while balancing it out with ever-classic dewy skin. 2025 has something for everyone, guaranteed. To find out what makeup trends will dominate in 2025, keep scrolling.

Experts Featured in This Article

Sil Bruinsma is a celebrity makeup artist based in New York City with clients such as Demi Moore, Madonna, Nicole Richie, and more.

Maya René is a celebrity makeup artist and male groomer who's worked with stars such as Brooke Shields, Sean Evans, and Hannah Fallis Bronfman.

Jeanine Lobell is a celebrity makeup artist and the founder of Neen. She's worked with stars like Cate Blanchett, Jessica Chastain, and more.