Jake Paul was hit by a car while creating content for his fragance 'W'

Jake Paul continues to push the boundaries of self-promotion. In a recent video promoting his fragrance brand, W, the YouTuber-turned-boxer staged a comedic accident involving a flamethrower-equipped robot. While the stunt was intended to be humorous, fans couldn't resist drawing parallels to his upcoming fight with Mike Tyson.

Jake Paul, known for his disruptive content, has extended his entrepreneurial endeavors into the consumer goods market. The 27-year-old launched his personal care brand, W, which includes deodorants, body sprays, and shower gels. The products are currently available at 4,300 Walmart locations. In August, W he expanded its offerings to include soap, hair gel, and a 2-in-1 shampoo and conditioner.

The youtuber born in Ohio has been growing his brand the last couple of months to add superstars from different sports to join him as brand embassadors.

Olivia Dunne and Jake Paul

LSU gymnast Livvy Dunne has joined forces with Jake Paul's men's care brand, W. The partnership was announced on Wednesday, marking a significant collaboration between two influential figures in the world of sports and social media.