January sales 2025 — 41 best New Year's deals at Amazon, Nike and more

2 days ago 4

Apple Watch 10, Keurig coffee maker, TCL TV and Nike running shoes

(Image credit: Apple, Keurig, TCL and Nike)

The holidays are over, but there are still plenty of deals to be had. January sales are now live across various retailers and they're a great way to ring in the new year with discounts on everything from fitness gear to new laptops.

I've been tracking January sales for 17 years and I've noticed that every year starts out with a flood of deals designed to move stock of items that didn't sell out over the holidays. This includes popular items like iPads, headphones, coffee machines, and a few seasonal items such as fitness trackers and winter apparel.

If the holidays left you with a stack of gift cards, these January sales are also an excellent time to score the gift you wanted at a fraction of its price. One of the best January sales this week comes from Amazon. For a limited time, Amazon is taking up to 40% off fitness gear/apparel, exercise equipment, and more. Below you'll find more of my top sales this week.

Fitness/Apparel

Running Shoes

TVs

Laptops

Appliances

Apple

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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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