Jennie Unveils Chanel's 2025 Coco Crush Jewelry Collection

Starting 2025 with elegance, Chanel introduces the latest chapter of its celebrated “Coco Crush” collection. Featuring Chanel ambassador and K-pop icon Jennie Kim, the minimalist campaign spotlights 26 fresh designs in rings, earrings, necklaces, and bracelets, showcasing the brand’s signature fine jewelry craftsmanship.

Jennie first graced the “Coco Crush” campaign in 2021, followed by appearances in 2022 and 2024. Her fourth collaboration for Chanel’s fine jewelry line emphasizes a "stacking styling" approach, with standout pieces such as the Coco Crush necklace and earrings, crafted in 18-karat gold and white gold adorned with diamonds.

Catch Jennie in action for Chanel below, and explore the full “Coco Crush” collection on Chanel’s website starting January 8.