Jeremy Clarkson’s pub, The Farmers Dog, is facing a wave of backlash (Image: Getty)
Jeremy Clarkson’s pub, The Farmer's Dog, has sparked a wave of frustration just minutes after sharing its highly anticipated Christmas menu on Instagram, with dozens of fans left disappointed by their inability to secure a reservation.
The Oxfordshire pub, owned by the former The Grand Tour presenter, had excitedly posted about the festive offerings on its official Instagram page.
The post read: “Our Christmas menu is out - what do you think? All locally sourced and reared British farmed food and Christmas bookings are now live online!
"If you want to book Wednesday to Saturday, from December 2 onwards it’s available - Sunday there will be a Christmas carvery - if you want to book a Christmas party for seven or more see our website and send us an email…better move fast!”
While many fans were initially pleased with the announcement and the competitive pricing of £40 for a three-course meal, they were quickly disheartened.
Fans liked the cost of £40 for a three-course meal (Image: Instagram )
Complaints began flooding the post as eager customers found that all the dates in November and December had already been booked.
One frustrated fan wrote: "Can’t book anything," while others shared similar sentiments. Another commented: “How is there no tables already?” with another adding: “Tried every date in December - nothing available. Nothing in November either.”
Fans expressed their exasperation further, with comments such as: “Sold out already” and “Are you totally booked up? Can’t book a table for this menu (for two).” Another echoed: “Would love to, if I was able to book a table.”
The star swapped fast cars for farming and recently bought a rather run-down pub in the Cotswolds, close to his beloved 1,000-acre Diddly Squat Farm.
The farm has served as the base of operations for everything to do with his Amazon Prime Video documentary series, Clarkson's Farm, with its fourth season set to air in 2025.
The pub has proved a huge hit with long lines to get in (Image: PA)
Invalid email
We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy
It is expected that the 64-year-old's venture into the hospitality industry will feature heavily in the next season of the show, with the pub serving his beloved Hawkstone lager and cider, as well as other Diddly Squat products like their gin and fizz.
The Farmer's Dog has only been open a few months and Clarkson has been rather candid at how much the venue is costing him.
In what is very much a passion project, the Who Wants To Be A Millionaire presenter revealed he is selling British produce only as a way to support domestic farming and industry.
However, it's not cheap. Because of this, he admitted it's it's costing him “an arm and a leg”.
He said: "A business-minded person would look at the costs and realise that with British-only rules in place, a hotdog was going be priced at about £45. But I’m not a business-minded person. It’s possible that for every customer who comes through the door I’d lose about £10."