Kim Kardashian’s lavish Wicked party may be causing a “shift” among fans.
The reality star recently hosted an over-the-top party with her family as they all gathered to watch an early screening of the film, which included a huge balloon display, matching pyjamas and a visit from lead stars Cynthia Erivo and Ariana Grande themselves.
Kim’s “out of touch” move sparked backlash among fans and in an exclusive interview with Daily Star, celebrity PR specialist Kayley Cornelius broke down the cultural shift and changing attitudes toward Hollywood.
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Speaking on behalf of Betfred Lotto she said: “In the past, lavish celebrity parties were seen as fun novelties, but the rise of influencer culture has brought them into the mainstream, making over-the-top consumption seem like the norm. This shift has created mounting pressure on consumers to join in and keep up.”
“However, this pressure clashes with real-world concerns such as rising living costs, growing environmental awareness, and fatigue from the endless stream of new trends and ‘viral’ products that seem to change almost daily. For many, this lifestyle is simply unsustainable, likely explaining the resentment we're starting to see towards these extravagant displays.
Kayley explained that many people view these displays of wealth as “disconnected,” which is currently pushing consumers toward more authentic types of content.
“Fueling the backlash is a growing sense of inauthenticity. Consumers are increasingly aware that many of these extravagant events focus more on collecting likes and engagement on social media than on genuine celebration. The impracticality and wastefulness of these spectacles have created a disconnect, leaving audiences feeling unengaged and craving something real.
She also said that this cultural shift “has paved the way for user-generated content,” made by everyday people rather than A-listers or influencers paid to market certain products. One of the main appeals of this type of content is that UGC “showcases real experiences, honest opinions, and practical product uses, making it feel more genuine.”
“Audiences are connecting more with this down-to-earth approach, finding these creators and their content far more relatable. Brands are also catching on to this change in consumer behaviour and buying habits, with many now adjusting their marketing strategies to focus more on UGC. This shift helps them connect more genuinely with their target audiences and drive engagement in a way that resonates.”
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