4 weeks ago
4
ROXANNE Hoyle, better known to her fans as LadBaby Mum, broke down in tears on Instagram last night.
The mum-of-two is set to release an autobiography alongside husband Mark that lays bare the “obstacles they’ve overcome” to become two of the most prominent personalities on social media.
2
2
Titled Our LadBaby Journey: Success, Sacrifice and Sausage Rolls, it will be available for all to read on November 7.
Roxanne, 40, and Mark, 37, have pulled back the curtain on how they came from nothing to achieve success against all odds.
The couple shot to fame thanks to their parenting hacks and prank videos shared on social media.
However, it hasn’t all been glamour and laughter - in fact, the couple were once living on £20 a week.
And Roxanne told Fabulous last year that she’s had to put food back on the supermarket shelves to afford nappies.
Now, she has over 1.3 million followers on Instagram and has made a living out of being silly online with Mark and their sons - Phoenix, eight, and Kobe, six.
Taking to app last night, Roxanne broke down in tears ahead of the big book launch.
“To be totally honest, I still can’t believe in two weeks time a story about our life will be out there for people to read,” she penned.
“We are a positive family and our story is about never giving up, but we’ve had obstacles we’ve had to overcome that we never thought would come from living our lives online.
“It’s been an emotional rollercoaster where we’ve laughed and cried.
LadBaby Mum breaks down in tears on Instagram as she reveals big business move
“But as we get closer to everyone reading it, I realise how bloody proud I am of all we have accomplished and the mark we’ve left on the world.”
Alongside five Christmas number ones about sausage rolls, partnerships with the likes of Jet2 and Smyths Toys, and a collection of children’s books, the LadBaby brand has done a lot.
Their tell-all autobiography is their most vulnerable project to date.
According to Mark, he and Roxanne were “so nervous” about announcing their new book, which they’ve wanted to write “for a really long time”.
The tome will cover the pair's rise to fame, the start of their parenting journey, their epic Christmas single successes and how they became Guinness World Record breakers.
It will also discuss Roxanne's decision to walk away from a six-figure deal with In The Style, after releasing numerous hit ranges with the clothing brand.
Why do so many mums love LadBaby's Rox?
THE news that LadBaby - Mark and Roxanne Hoyle - are releasing an autobiography in November, signifies a major career milestone for the pair.
And while they initially found success as a couple, thanks to their harebrained ideas and hilarious pranks on each other, Rox has made a name for herself on her own - and has an incredible 1.3 million followers on her Instagram page.
But what is it that has made Rox so popular with her millions of fans?
I think it's a combination of her down to earth attitude, her bubbly sense of humour and her expert hacks.
As a mum-of-two myself, I'm always looking for ways to cut costs and keep the kids entertained, and rarely does a week go by that Rox doesn't share a hack to help.
When she shares her hair and beauty tips on her social media, she can guarantee that fans are going to hit the shops in search of the products themselves.
In fact, when she shared a Primark ice face roller recently, I was one of the first to go and grab one, and it's been a total game changer for my puffy morning skin.
She's also managed to stay humble despite her and her husband's rise to fame - a prospect that is much harder than it sounds.
And when it comes to the red carpet events she's lucky enough to attend, Rox will usually go for a budget high street look rather than a fancy designer number.
So, as the summer holidays start, I'll definitely be checking Rox's pages to see if she's got any tips on entertaining the kids on a budget for six weeks.
After all, it all helps!
By Sarah Bull, Fabulous Digital Senior Reporter
English (US) ·