LFW goers invited to re-energise at Alo’s wellness oasis

If you're a London Fashion Week regular, you know how much the jam-packed schedule can take its toll on your body. Wellness Partner, Alo, is offering London Fashion Week goers a ‘serene escape’ amidst the hustle and bustle inviting runway attendees to re-energise at the ‘Alo Oasis’  - an immersive wellness sanctuary, at the prestigious 1Hotel Mayfair.

Building on the success of Alo Oasis’ debut last season, the exclusive four-day event invites guests to “unwind and recharge” during the chaos of London Fashion Week, fusing fashion and wellness.

By partnering up with beauty and wellness brands from 111SKIN to GHD, the brand, renowned for its cult-worthy activewear, is offering experiences from facials to booster shots.

The curated programme includes:

• Studio movement & mindfulness classes led by Alo instructors.
• A wellness-inspired menu designed to nourish the body and mind.
• Holistic beauty treatments and restorative therapies.

Beauty and self-care brands involved in the four-day event include:

• Solice Health will provide therapies to support the nervous system from IV therapy to NAD booster shots, Reiki and acupuncture.
• REVIV will offer cutting-edge wellness treatments, including hydration therapy and vitamin-infused IV drips to revitalize guests.
• BTL will showcase its innovative body-sculpting and skin-tightening technology.
• 111SKIN will provide rejuvenating facials and targeted skincare treatments.
• May On, renowned for astrological birth chart readings, will offer personalised insights.
• Bala's fitness accessories will be featured in movement sessions.
• GHD will offer hair styling services, ensuring guests seamlessly transition from runway shows to after-parties.

The ‘Alo Oasis’ will also host a dedicated Models Lounge, in collaboration with LFW's governing body the British Fashion Council, providing a private space where off-duty models can recharge throughout the week.

This comes as the Alo is on a quest to expand its presence in the UK. The premium Los Angeles-based activewear brand opened its first UK store at 33 King’s Road in London in November 2023, followed by a 10,000 sq ft flagship store at 150 Regent Street and another opening at 75 Brompton Road in August 2024.