Lululemon names Lewis Hamilton as brand ambassador

The Canadian activewear label will supply Hamilton with pieces from its collection for training, recovery and lifestyle needs.

Hamilton will showcase the brand's latest menswear collection in its "No Holding Back" campaign, which focuses on elite sports training. The campaign will feature Lululemon's Metal Vent Tech franchise.

The British racing driver will also partner with Lululemon’s research and innovation, design and development teams in designing future products. His foundation Mission 44 will work with Lululemon's Centre for Social Impact on inclusion initiatives.

Lululemon, which was founded in 1998 as a yoga clothing brand, has a growing team of ambassadors, including PGA golfers Min Woo Lee and Max Homa, tennis stars Frances Tiafoe and Leylah Fernandez, NFL player DK Metcalf, NBA athlete Jordan Clarkson and NHL player Connor Bedard.

Hamilton said: "Lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves."

Nikki Neuburger, chief brand and product activation officer at Lululemon, added: "Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at Lululemon."