Matalan launches first menopause range in partnership with GenM

Matalan has launched its first dedicated menopause range in collaboration with GenM to help better serve and support customers during the menopause.

The new collection features a range of lingerie, nightwear and sportswear options that have all been MTick-approved by GenM.

As part of the new range, lingerie features two-pack brief and bralette sets, camisoles and slips that are made with either HeiQ Smart Temp cooling fabrics or High IQ Cool comfort fabrics.

Other items include period briefs, 100% cotton nightshirts and pyjama sets, which are designed to help regulate body temperature at night, and a selection of activewear that have moisture-wicking elements for on-the-go temperature control.

Each product will display the MTick, meaning it has met the strict qualifying criteria to demonstrate how the products’ technologies and properties are proven to support menopause signs. The collection specifically supports night sweats, hot flushes and irregular periods, common signs of the menopause.

With prices ranging from £7-18, Matalan has put product affordability at the forefront while developing the new range.

To make it easy for customers to shop, the retailer has also launched a dedicated product page on its website and clearly sign-posted the collection in-store.

Ali Jones, Chief Customer & Omni-Channel Officer of Matalan, said: "Matalan is proud to put its customer first. In practice, this means finding ways to make their lives that little bit easier with products that truly make a difference.

"Launching a menopause range was a natural next step for us as an inclusive retailer, and our hope is that it will play some small part in helping menopausal and peri-menopausal women to feel confident and supported.

"This initiative wouldn’t have been possible without the partnership and guidance of the GenM team, whose unique insights and expertise will ensure our range achieves exactly what it sets out to do."

The partnership is backed by GenM’s market research, which recently found that 94% of women want to shop for menopause-labelled products, a 14% increase on last year.

Heather Jackson, CEO and Co-founder of GenM, said: "As a woman who entered her peri-menopause and felt incredibly let down by brands and retailers that weren’t supporting my transition, I am incredibly proud of Matalan’s range and commitment to better serving its customers, not only through a specifically developed range, but also through clear in-store signage and the online customer journey.

"One element of the range launch that I am particularly proud of, is the accessibility and inclusivity demonstrated through the range. Every single woman will enter menopause at some point in their lives, that’s 15.5 million women at any one time, and no woman should feel that she cannot afford a better lived experience.

"Matalan, along with GenM, is truly transforming the lived experience for millions of women – by providing credible solutions at an accessible price point."