Matthew McConaughey Pitches Greta Gerwig His Football Conspiracy-Theory Movie in Super Bowl Ad — Watch

Greta Gerwig is back onscreen in her first acting gig since “White Noise” (2022) — it’s a 2025 Super Bowl ad.

The “Barbie” director appears as herself in the Uber Eats promo led by Matthew McConaughey. Charli XCX, Martha Stewart, Kevin Bacon, and Sean Evans also appear in the short film.

McConaughey, who has starred in a series of recent Uber Eats ads, pitches Gerwig a film about his ongoing (storyline) conspiracy theory that football was created to sell food. Yeah, you all know the annoying “Jerry’s eating rice” spots with McConaughey, NFL icon Jerry Rice, and current all-world 49ers player Christian McCaffrey, right?

“Nobody believes that football was invented to sell food,” Gerwig tells McConaughey, while chowing down on nachos, a game-day staple. She sounds like McCaffrey.

In a montage of him acting out football’s evil plan, which takes place over a century-plus, McConaughey portrays legendary tight end/Chicago Bears coach Mike Ditka, Hall-of-Fame quarterback Peyton Manning, the “Father of American Football” Walter Camp (he basically invented the game at Yale), and other characters.

Outside of her burgeoning food-delivery-app-advertising career, Gerwig is quite busy: The filmmaker has “at least” two novel adaptations of “The Chronicles of Narnia” set at Netflix, with the first film being released in IMAX.

“The Chronicles of Narnia” was brought to the big screen for a film trilogy spanning from 2005 to 2010. The first film, “The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe,” grossed over $745 million worldwide. The fantasy film, based on Lewis’ 1950 novel of the same name, starred Liam Neeson (voicing the lion Aslan), Tilda Swinton, and James McAvoy. The 2018 Netflix deal is the first time a single company has obtained the rights to all seven “Narnia” books.

Gerwig told Total Film (via Games Radar) that she is “terrified” about putting her own stamp on the IP.

“I haven’t even really started wrapping my arms around it,” Gerwig said in 2023. “But I’m properly scared of it, which feels like a good place to start. I think when I’m scared, it’s always a good sign. Maybe when I stop being scared, it’ll be like, ‘OK. Maybe I shouldn’t do that one.’ No, I’m terrified of it. It’s extraordinary. And so we’ll see, I don’t know.”

She continued, “I hope to make all different kinds of movies in the course of the time I get to make movies, which — it’s a long time, but it’s also limited. I want to do big things and small things and everywhere in between, and having another big canvas is exciting and also daunting.”

Watch the Uber Eats spot here: