Meghan Markle shows her 'true self' with latest move, claims expert

Meghan Markle has been busy over the festive period and the start of 2025 with the launch of her new Instagram page and the trailer for her Netflix show, With Love, Meghan, dropping

Meghan Markle has received praise from a PR expert, who believes her high-profile 2025 comeback signifies the duchess embracing her true personality. The Duchess of Sussex kicked off the new year by launching her new Instagram page, @meghan, which she has been regularly updating.

Following the Instagram launch, a trailer for her upcoming Netflix show, With Love, Meghan, was released, and her podcast collaborator, Lemonada Media, hinted at new content on the horizon. Although the trailer for her lifestyle series, set to premiere on January 15, has been met with criticism from some who doubt its appeal to the general public, a PR expert commended Meghan for adopting the influencer archetype and catering to a specific audience.

Renae Smith, founder and director of The Atticism, told the Express, "Meghan's recent ventures are quite the spectacle - it's been a great treat to see how they've been received.

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"At first glance, the meticulously curated posts (the running on the beach, drawing 2025 in the sand with the giggle at the end) and the show's polished trailer might seem overly saccharine, perhaps even contrived."

She added: "However, this alignment with the influencer archetype appears to be Meghan finally embracing her authentic self.After years of striving for a more profound public persona, she's now presenting a version that resonates with her true inclinations.

"The lavish settings (at a hired mansion), the idealised portrayals of domestic bliss, and the aspirational lifestyle content are not deviations but rather reflections of her genuine brand identity. This approach seems to cater to an audience that views such opulence as the pinnacle of aspiration. For once, it screams on brand."

Ms Smith observed that Meghan's choice to embrace her "authentic self" by adopting the influencer lifestyle is a "smart long-term move" because it means her narrative "finally feels aligned with who she truly is". She elaborated: "From a PR perspective, I actually think this is a smart long-term move for her. In PR, while we can shape narratives and use a bit of smoke and mirrors, working with someone who's being authentic makes the job infinitely easier.

"Crafting Meghan's story as a lifestyle aspirational influencer for her target demographic would be one of the easiest parts of this job because it finally feels aligned with who she truly is."