A woman who has never paid for a haircut in her adult life showed viewers how she cuts her hair, with surprisingly good results.
Liz Fox Roseberry, 37, a jewelry designer from Austin, Texas, told Newsweek she has "always been creative," and began cutting her own hair as a teenager after working at a salon.
"I wasn't cutting hair—just helping around the shop at 14—but I watched the stylists all day. Eventually, I got my own scissors and never looked back."
In a video shared to her TikTok account @foxcraftcustom on February 17, viewed over 1.5 million times, Fox Roseberry used thinning shears on her hair while telling the camera: "I've never paid for a haircut in my life. I'm so proud of that."
She explained that her hair is "so thin," but easy to cut—and she "likes the ends to be a little feathery."
Adding layers in the back, she showed the pulling of her hair forward to ensure it didn't look "choppy," and then worked on her bangs, stating she could notice something uneven days later and then take out the shears to fix it, calling it a "process."
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Videos of women cutting their hair can often bring ire from professional hairstylists, however, one user commented on Fox Roseberry's clip: "As a hairdresser it's so cool to watch you do literally everything you should ... the checking how short you can go with the layers was so impressive to see."
"Hairdresser here. Honestly. This is great. You have the right tools and you have the right density and texture for self haircuts AND you're having fun and you have vision. Looks great," another praised.
One commenter said "this looks good," and agreed "you don't need to pay for a cut," but another suggested she "stop point cutting it" as it "makes the ends thinner."
Fox Roseberry told Newsweek: "I wouldn't say I'm exceptionally skilled at all—I've just learned how to avoid mistakes. My approach is taking it little by little, never being too brave, and probably most importantly—knowing when to stop.
"When you cut your own hair, it's not a one-time appointment—it's a lifelong process."
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Worldwide, the hair care market is projected to generate a revenue of $96.82 billion in 2025—the United States leads this revenue, with a projected $14 billion, according to Statista.
Fox Roseberry clarified that she has "lots of respect for professional stylists and their talent," and "not everyone has hair that's conducive to self-cutting. My fine, thin hair makes it easier—practically the only advantage to having such little volume!"
"Plus, I prefer a naturally tousled look, so slight imperfections actually look better for my waves."
She said her cutting her own hair is not about "distrusting stylists," but "I genuinely just love doing it myself."
"Why would I pay someone to do something I LOVE DOING! It's fun and feeds my need for change."
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