Reddit looks to UK, India, Brazil and the Philippines to spur international growth

In Brief

Reddit is concentrating on international markets such as the U.K., India, Brazil, and the Philippines to bolster its user base.

More than 50% of Reddit’s user base is outside of the U.S., the company’s chief operating officer, Jen Wong, told CNBC in an interview.

Wong highlighted India, signaling that English-speaking users from the country are engaging in topics like cricket and Bollywood.

“India’s growing really rapidly. We see a big opportunity in India,” she told the publication.

The company plans to expand on its translation efforts as it aims to expand its machine-learning-based translation feature to over 30 countries through 2025, CEO Steve Huffman said in October.

The U.S. still accounts for 83% of Reddit’s total revenue, per its third-quarter results. Wong told CNBC that the company plans to expand its local advertising to other countries.

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