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Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party.
Ahead of the celebratory festivities, the 53-year-old joined gamma. co-founder and CEO Larry Jackson and Metal Alchemist founder Carolyn Rafaelian to answer questions surrounding the new release with a buzzing group of reporters eager to learn the details behind the rings and necklaces on display.
Wearing some of the product line himself, the West Coast rapper detailed to VIBE the purpose behind Lovechild, highlighting details including a custom “S” clasp featured on the bracelets.
“The jewelry represents me because…it accompanies me. It’s never too much. It’s just enough. It’s not too flamboyant, and it’s not expensive. It’s something that people can afford,” explained Snoop Dogg.
.@SnoopDogg discussing his new jewelry line Lovechild in partnership with Metal Alchemist and showcasing some of the pieces at the launch event tonight in Los Angeles #LoveChild pic.twitter.com/ykPVFlquYF
— VIBE Magazine (@VibeMagazine) November 14, 2024
https://platform.twitter.com/widgets.js
The initial launch includes rings, chains, and bracelets, made with Metal Alchemist’s optimized, clean, wellness metals – gold/gold vermeil/sterling silver. According to the official website, Lovechild unites Snoop’s values, gamma.’s empowering vision, and Metal Alchemist’s innovation and craftsmanship, with gamma. playing a pivotal role in providing the creative freedom and resources that allow Snoop’s vision to thrive without compromise. Prices range from $168 – $268 for each individual piece.
“When Larry and gamma. connected Snoop and I, it was alchemy—pure creative chemistry,” detailed Carolyn Rafaelian, founder of Metal Alchemist in a statement. “At Metal Alchemist, we walk our talk with high-quality American manufacturing right here in Rhode Island, using sustainable practices. With Lovechild, we are channeling the intention, energy, and legacy into something real, something you can carry with you and pass down. That’s the magic we wanted to create with Snoop, and we did.
The collection is currently available for preorder and is set to be available on Dec. 6, 2024 exclusively at Reeds’ 57 locations and online at reeds.com.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Snoop Dogg appears at gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Larry Jackson and Snoop Dogg appear at gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Shaman Durek and Princess Martha Louise of Norway attend gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Reza Hariri (L), Larry Jackson (R), and guests attend gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Yung Muusik attends gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Snoop Dogg appears at gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Larry Jackson appears at gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Bjrnck and Amber Lynn attend gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Snoop Dogg and Carolyn Rafaelian attend gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Larry Jackson, Snoop Dogg, and Carolyn Rafaelian attend gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Christina Ann and Nea Bullock attend gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Snoop Dogg and a guest attend gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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gamma. And Snoop Dogg Unveil Their New Jewelry Line “Love Child”
Image Credit: Olivia Wong/Getty Images
Snoop Dogg Unveil Their New Jewelry Line “Love Child” on November 13, 2024 in Hollywood, California.
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