Spotify for Podcasters has changed its name to Spotify for Creators and introduced a new partner program that enables users to make money off of their video podcasts. The change comes after an 88% increase in the consumption of video podcasts over the previous year, according to a fan survey. Additionally, the app adds functionality for podcast clips and new custom video thumbnails. Users can now use the updated Spotify for Creators app, which aims to increase audience size and enhance statistics.
As a result of the 88% rise in video podcast consumption over the previous 12 months, Spotify for Podcasters has transformed into Spotify for Creators. Whether in audio, video, or both formats, this new feature attempts to provide creators with the tools they need to grow, monetize, and manage their shows. To help artists thrive on the platform, regardless of the kind of program they produce, Spotify has introduced additional capabilities.
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According to Maya Prohovnik, Spotify’s Vice President of Podcast Product, “We’ve updated the branding of our podcast creator platform from Spotify for Podcasters to Spotify for Creators because it better captures the expansiveness of whom we support today: It’s a platform for both audio and video creators to grow, monetize, and manage content on Spotify. We want to be clear that we’re supporting this evolution and this new generation of podcasters.”
Spotify is said to have significantly enhanced its analytics and insights to enhance understanding and provide creators with more data for growth.
By providing more tools for interacting with fans, greater monetisation options, and additional avenues for content discovery and growth, Spotify has enhanced the user experience for creators. Spotify Premium users can now watch their favourite video series without advertisements, and listeners may choose between listening and viewing on Spotify Premium or Free. Additionally, Spotify gives podcast listeners additional options for finding stuff.
With the introduction of new capabilities for creators, eligible video podcasters may now offer their greatest work to Premium customers, who will be able to see it ad-free. In order to encourage audience growth and retention, Spotify will pay creators according to actual engagement. Most video podcasters should see an increase in revenue as a result of this change.
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Additionally, new customisation techniques that enable creators to stand out and expand their audience have been unveiled.
For creators in the United States, United Kingdom, Canada, and Australia, Spotify is introducing a new monetisation program . The program’s goal is to give artists additional revenue streams for their creations. Depending on how many Premium users watch their videos, creators may receive a revenue split from advertisements that are aired on or off Spotify. For Premium users, the program guarantees continuous video content with advertisements.
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